In this #SocialIn60 we discuss content marketing in the B2B industry.
Content marketing is the process of increasing sales by delivering high quality content to your customers and creating a dialogue and a relationship between your brand and your customers.
So how can your company lead the pack in content marketing? One way is through the use of digital media. Whether it’s podcasts or YouTube videos it’s content that once created can easily be transformed into a blog post. Vice versa, you can turn your blog posts into videos.
Another way to generate content is through developing webinars, ebooks or white papers. To get more out of this content you can then turn each of these into summarized blog posts while linking to the original webinar, ebook or white paper.
Once your content is produced be sure to push it out through all your social media outlets including SlideShare, which is a great resource to host your editorial content.
Another Social in 60 will be on its way, but in the mean time tweet me and follow me on Twitter at @WTWH_SocialXprt.