E-Newsletters: Best Practices for Email Marketing Success
There are many different reasons to begin sending an e-newsletter. Determine the goals you would like to accomplish with your e-newsletter before sending and create an email marketing strategy based on these goals. Use these best practice techniques for a successful e-newsletter: Great Subject Line: The subject line is the […]
Content Marketing Ideas: 9 Ideas of Content to Create Now
1) Key Takeaways: Take notes while listening to a webinar or attending a seminar. Then afterwards do a quick write-up about the main topics or the takeaways you found the most helpful. This works best when done during the event or right after the event as the content can be […]
What Are Facebook Verified Pages and How Can I Get One?
In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I […]
B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why. I’m […]
Social in 60: Tips for Blogging
https://www.youtube.com/watch?v=fR8XQiNd-0k We spend so much time blogging these days that we want to make sure the readers are getting the most out of what they’re reading. It’s also important they can easily share bits and pieces of the blog with their followers. In this social in 60 we discuss how […]
The Hard Truth About Social Media
I recently read the Gallup State of American Consumer Report and had to swallow the truth about social media. The hard truth is that social media alone does not influence customers, company-sponsored Facebook or Twitter pages have almost no persuasive power. In fact, social media is not the game changing “phenomenon” it […]
Social in 60: 7 Tips to Spring Clean Your Social Media
https://www.youtube.com/watch?v=IkSwOBHx5eE In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works […]
10 Social Media Marketing Mistakes That Annoy Online Marketers The Most
For social media marketers it can be especially frustrating to hear “You make money tweeting? Anyone could do that!” My response is yes, most people know how to post on social media, but not everyone knows how to use it correctly. There are many differences between tweeting about what we […]
7 Tips to Optimize Posts on Google+
Why do I need to be on Google+ ? There are over 540 million monthly active users. Google+ is a content-based platform with content-heavy posts performing the best. Google crawls their own social site before other websites so posting content on Google+ helps it index quicker. How can I […]
Social in 60: Tips to Successfully Outsource Your Social Media
https://www.youtube.com/watch?v=G_Nx0e99IBE In today’s Social in 60 we discuss tips on successfully outsourcing your social media. For those not familiar with what I do at WTWH, I manage social media accounts that have been outsourced to the company. When outsourcing your social media don’t give it all way and forget about […]
New Twitter Design: Twitter Photo Collage & Tagging Features
Twitter has rolled out yet another exciting feature of the new Twitter design. They have already rolled out the new Twitter layout changes, a mute option and advertising with Twitter cards; now the photo collage and tagging features are available. Twitter Photo Collage: Tweeps will now have the ability to include […]
Twitter Advertising – What $100 (might) Get You
Twitter recently rolled out what they term advertising ‘cards‘ to a broader audience and so in the name of advertising and lead generation, I decided to give it a try out. From what I have learned so far, the cards are setup like an in feed advertisement with image + headline […]
Social in 60 Seconds: How to Combat the Facebook Reach Decline
In today’s #SocialIn60 we look at how to combat the Facebook reach decline. Did you know that Facebook’s post reach is as low as 2 percent for large brands? This means you should test a variety of posts, figure out the time your content is most likely to get the most engagement […]
Don’t get MUTED on Twitter
You can start calling Twitter Facebook’s twin. Twitter’s Facebook-morph started with a complete interface redesign that mirrors Facebook’s layout. Now the blue bird is starting to roll out a new mute feature. The feature will allow users to “mute” other Tweeters without unfollowing them. Simply put, if someone muted you, […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you […]
Social in 60: Avoiding Copyright Issues With Online Images
https://www.youtube.com/watch?v=FbyJ0Z3YpaQ In todays #SocialIn60 (which is one of few under 60 seconds) we discuss tips on avoiding copyright issues with online images. The easiest way to avoid issues is to use a stock photo site that, with payment, allows you to search and use copyrighted images. Paid services include Shutterstock, […]
#WLW14 Webinar: Secrets to Success on Social Media in 2014
#WLW14: Secrets to Success on Social Media in 2014 I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
Facebook Cracks Down On Content Pretenders In Algorithm Update
Facebook announced a change to their algorithm in a blog post which dings “Like-baiting”, spammy posts, and frequently circulated content, and “Content Pretenders” (pages that try and utilize social media without putting the time and effort into true content creation) have cause to be worried. Facebook’s algorithm change is focused on making […]