10 Social Media Best Practices for Businesses
Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business. Do’s 1) Use Social Media as a […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
8 Great Examples of Companies Using the New Google+ Cover Photo
Google+ recently unveiled their new, large cover photos for profiles and pages. While this feature isn’t yet mandatory, my hunch is that it will be in the near future. In addition to the new, large cover photos (up to 2120px by 1192px), Google+ also added a couple of other new features: A […]
How to See How Many Fake Twitter Followers You Have
In a social media age where you can be judged at how many Twitter followers you have, many sites such as buytwitterfollowers.org have sprung up offering you a cheap and easy way to build your following. But, buyer beware as a new web app from StatusPeople uncovers how many fake followers you […]
How To See Klout Scores In Twitter
Klout, the popular site for measuring a person’s online social media influence, released a Chrome extension that allows you to view people’s Klout score within the Twitter interface. The extension adds a persons Klout score within their tweet when looking at your Twitter timeline. This is a great tools for all you […]
One Hashtag Can Go A Long Way
The picture below is the reason one of our three publications, Solar Power World, was the first to break the news that General Motors would be joining Solar Energy Industries Association (SEIA). (Tweet this) We were attending PV America in Philadelphia in which I attended to learn more about the […]
Social Media Statistics Recap for 2012
2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
Top 10 Reasons Why People Unfollow You On Twitter
This is a post that is well-overdue and I need to get it off of my chest. I’m very selective with who I follow on Twitter, I don’t want my feed cluttered with junk that I don’t care about. The following points are the top 10 reasons why I unfollow […]
Social Media Study: Social Selling Influences 75-Percent of B2B Buyers
Eloqua, a marketing technology provider, released in their eBook, “Grande Guide to Social Selling,” some interesting information on social selling in the B2B realm. According to a study cited in their eBook, 75% of B2B buyers claimed social media would likely have influence on a future purchase. (Tweet this) This trend […]
Social Media Channel Graphics Requirements and Dimensions
Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels) Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items […]
WindTech 2012: Anything is Possible in Sweetwater, TX
This past week I headed to Sweetwater, TX for WindTech 2012 put on by our own Windpower Engineering & Development magazine. I was sent to live tweet, Facebook and do all things social media for the magazine as well as for a client. This was an exciting event for me […]
Infographic: How Many B2B Businesses Use Social Media Marketing and How?
I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing the boat. A couple of weeks ago, I wrote about how social media use is on the rise in the workplace, but this infographic shows […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Three Simple Things You Should Be Doing On LinkedIn
In 2003, LinkedIn began as a professional business social network and as of November 1, 2012, has over 187 million members. Yet many people are are oblivious how to use LinkedIn. Most people understand how to make a profile, fill in your work-related skills and previous work information, but once […]
21 Rules for Effective Social Media Marketing Strategies
When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are doing. You also assume that they know the unwritten rules of social media of what you should and shouldn’t do. In life, there are no […]
Facebook Pages Best Practices (Video)
In this video, Jeff Kanter, Product Manager at Facebook, and Blaise DiPersia, Product Designer at Facebook, talk about Facebook pages for business in a breakout session for Facebook marketing. Blaise covers the design and philosophy behind the Facebook pages cover photo, Timeline, pinned posts, highlights, and the new admin panel. […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]