In this video, Jeff Kanter, Product Manager at Facebook, and Blaise DiPersia, Product Designer at Facebook, talk about Facebook pages for business in a breakout session for Facebook marketing.
Blaise covers the design and philosophy behind the Facebook pages cover photo, Timeline, pinned posts, highlights, and the new admin panel. Blaise claims that they created the new pages layout with businesses in mind and allowing them to bring their voice to the front.
Overall, this is a great overview of Facebook pages and how marketers who are new to this space can best utilize this tool. It’s a short, 20-minute video, so no need to schedule a section of your day to watch.