WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • March 14, 2014
  • WTWH Editor
  • 0 Comments
  • 604 Views
  • 0 Likes
  • Content Marketing, Social Media

Social in 60: How to Improve Upon Your Current Content Marketing

https://www.youtube.com/watch?v=_kZblNSGbGI&feature=youtu.be

In the last #Socialin60 I discussed how your company can lead the pack in content marketing. Now we’ll discuss how you can improve upon your content marketing and keep up that lead.

With 93 percent of B2B marketers using content marketing to some degree, everyone should have at least one piece of content.

If you develop white papers they can be summarized into a blog post or easily turned into a webinar. Take a section of your white paper and send it to a publisher like Design World for use as an editorial piece. Maybe you just shot a product video. You can strip the audio and use it as a podcast. Or transcribe the video into a blog post with photos of the product. You can also insert the video in an e-book. With the increase of use in digital media, podcasts are a great way to stay ahead of your competition. You can then include the audio in a related blog post or inside an e-book.

For more on content marketing join our social media team on March 29th at 2 PM Eastern for our webinar, “How to Begin and Win With Content Marketing.” Follow me on Twitter @WTWH_SocialXprt.

Register for the free webinar, “How to Begin and Win with Content Marketing” here.

Tags:
Content Marketing
Prev PostYou have to see it to believe it …
Next PostWebinar: How to Begin and Win With Content Marketing
Related Posts
  • Marketing Momentum: How to Stay Ahead Before the Summer Slowdown May 20, 2025
  • What is Segment Marketing? March 19, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy