In the last #Socialin60 I discussed how your company can lead the pack in content marketing. Now we’ll discuss how you can improve upon your content marketing and keep up that lead.
With 93 percent of B2B marketers using content marketing to some degree, everyone should have at least one piece of content.
If you develop white papers they can be summarized into a blog post or easily turned into a webinar. Take a section of your white paper and send it to a publisher like Design World for use as an editorial piece. Maybe you just shot a product video. You can strip the audio and use it as a podcast. Or transcribe the video into a blog post with photos of the product. You can also insert the video in an e-book. With the increase of use in digital media, podcasts are a great way to stay ahead of your competition. You can then include the audio in a related blog post or inside an e-book.
For more on content marketing join our social media team on March 29th at 2 PM Eastern for our webinar, “How to Begin and Win With Content Marketing.” Follow me on Twitter @WTWH_SocialXprt.
Register for the free webinar, “How to Begin and Win with Content Marketing” here.