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Content Marketing

How Content Calendars Can Elevate Your Social Media

November 15, 2019 By Frankie Barrett Leave a Comment

How Content Calendars can Elevate Your Social Media

Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want to use.  Design your calendar […]

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Filed Under: Featured, Social Media Tagged With: Content Calendars, Content Marketing, Social Media, Social Media Platforms, Sprout Social, twitter, YouTube

6 Reasons Why You Should Use Video Marketing

March 12, 2018 By Paige Beach Leave a Comment

Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s SEO Search engines will automatically […]

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Filed Under: Content Marketing Tagged With: Content Marketing, video marketing

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

September 22, 2017 By Taylor Meade Leave a Comment

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, are you able to use […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing World

CMWorld 2017: Let the Data Drive Your Stories

September 15, 2017 By Taylor Meade Leave a Comment

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and ROI. Why use data storytelling? […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing World

MozCon 2017: Size Doesn’t Matter: Great Content by Teams of One

August 1, 2017 By Lexi Korsok Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  If you work independently or on a small team, and you find yourself in situations with large content calendars, blog posts backing up, tweets backing up, product launches getting delayed – you’ll find comfort in this. As a team of […]

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Filed Under: SEO Tagged With: content, Content Marketing, Social Media

3 Easy Steps to Successful Content Marketing

January 19, 2017 By Kelsey Ferrante Leave a Comment

As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we do to utilize content and […]

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Filed Under: Content Marketing, Uncategorized Tagged With: Content Marketing, digital marketing

SEO Basics: What You Need to Know

January 10, 2017 By Aly Ryan Leave a Comment

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing.  Why do you need SEO? In 2014, it […]

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Filed Under: Content Marketing, Online Marketing, Search Marketing, SEO, Web Metrics Tagged With: Content Marketing, marketing, SEO

7 Qualities of Successful Companies Using Content Marketing

April 26, 2016 By Kelsey Ferrante 1 Comment

Are you curious about what it take for your company to be successful in content marketing? Marcus Sheridan shared his expertise on the subject at Social Media Marketing World 2016. Marcus Sheridan is one of the top thought-leaders in the digital sales and marketing industry. He owned a swimming pool company, River Pools, and took […]

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Filed Under: Content Marketing, Social Media Tagged With: Content Marketing, Social Media, social media marketing world

How to Create Compelling Content Marketing at a Tradeshow… Quickly!

November 14, 2014 By Carli Evilsizer Leave a Comment

Utilize Twitter: Twitter is the best platform to utilize at conferences and tradeshows because it is a real-time newsfeed. Many events take advantage of this and create a hashtag for attendees to use while “live-tweeting” the event. To better engage in the online discussions create a focus list for the event hashtag in Tweetdeck to […]

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Filed Under: Content Marketing, Social Media Tagged With: Content Marketing

Improve Your Content Marketing

June 23, 2014 By Heather Centorbi Leave a Comment

In this Slideshare presentation you’ll takeaway tips on how to improve your current content marketing. Get in touch with Heather at @WTWH_Heather.

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Filed Under: Content Marketing Tagged With: Content Marketing

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