Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out
Summer brings longer days, slower inboxes, and—for marketers—a unique opportunity to reset and re-energize your campaigns. But let’s be honest: when half the team is on vacation, launching a major initiative can feel like lighting a bonfire with a matchstick and a prayer. Good news? You can run high-impact summer […]
Marketing Momentum: How to Stay Ahead Before the Summer Slowdown
Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused. That’s why May is the perfect month to get ahead of the summer slowdown. With a little […]
Romance Isn’t Dead — But Bad Marketing Might Be
It’s February, which means everywhere you look, it’s hearts, roses, and overpriced boxes of chocolate. Love it or hate it, Valentine’s Day is a reminder that relationships are at the core of everything we do — including marketing. But let’s be real: just like romance, marketing has changed a lot […]
Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns
As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]
Email Marketing in 2025: Fresh Strategies for Getting the Most Out of Your Campaigns
As we look toward 2025, email marketing is going through some seriously cool changes. Gone are the days of basic email blasts that hit everyone’s inbox the same way. Now, it’s all about creating experiences that feel personal, timely, and relevant. With new tech and changing audience expectations, marketers (especially […]
Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team
It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]
Strategies for Reaching Your Audience in the Last Few Months of 2024
It’s 2024, and the way we connect with our audiences keeps shifting—sometimes faster than we can keep up. If you’re anything like me, you’re constantly reevaluating your marketing strategies to stay relevant. With more options, platforms, and tools than ever, it can feel overwhelming to figure out where to start. […]
How Yardi Builds Buzz With Branded Content Series
Finding the right partner is just as important in business as it is in life. When it came to telling their story, integrated senior living management software provider Yardi found its perfect match in Senior Housing News. That union produced the Changemakers series that has helped Yardi expand its reach […]
Building Trust and Connection: Humanizing Your B2B Brand with Digital Marketing
Did you know that B2B decision-makers are 70% more likely to buy from a company they feel a connection with? When it comes to creating authentic connections and building brand voice, B2B companies have a unique challenge compared to B2C companies. Let’s face it, whitepapers and product features and […]
4 Steps to Find the Perfect Social Media Management Tool
Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
Ways to Effectively Cover B2B Events Through Social Media
B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
How Content Calendars Can Elevate Your Social Media
Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want […]
6 Reasons Why You Should Use Video Marketing
Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s […]
CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results
The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
CMWorld 2017: Let the Data Drive Your Stories
The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
MozCon 2017: Size Doesn’t Matter: Great Content by Teams of One
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. If you work independently or on a small team, and you find yourself in situations with large content calendars, blog posts backing up, tweets backing up, product launches getting delayed – you’ll find comfort in […]
3 Easy Steps to Successful Content Marketing
As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]