Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy:
1. Boost your site’s SEO
Search engines will automatically increase the rank factor for videos because of the rich media content. More content brings with it the opportunity for more keyword labels, including titles, descriptions and tags. Also, YouTube is the second largest search engine in the world. Using YouTube for SEO and analytical data can put your video content at a higher rank for both YouTube and Google. Optimizing the video’s keywords to the title and description will increase SEO as well.
2. Easy to share
According to MWP Digital Media, 55% of people watch videos online every day. Not every video goes viral, but those people are more likely to connect with video content on an emotional level, increasing the odds that they might share the video on their social media account or with a friend.
3. Good ROI
Accurately measuring the return on investment is a key strategy in reaching business goals. Rendrfx found 73% of B2B organizations reported positive results on their ROI after using video in their marketing campaigns. Before calculating the ROI of a video campaign, you should have a strong plan including business objectives and goals. You can then measure the ROI with video views, subscribers or backlinks.
4. Easy to use on mobile
People are flooded with content on their social media feeds, so it’s critical that yours stands out. According to Invodo reports, 92% of mobile video viewers share videos with others. The more widely you distribute your video on different social media platforms and web pages, the more likely someone will see it and share it. In addition, most social media platforms have the “autoplay” option, where a video will start playing as you scroll past it, grabbing the viewers’ attention easily.
5. Video engages all users
The type of video marketing you use can educate the audience in multiple ways. 65% of the audience are visual learners (DMI). People may prefer to absorb content via video rather than writing. The most engaging videos tell a story. B2B companies should be creating a story around their product or service to engage viewers.
6. Emotional connection
Video content can create a personal connection between the viewer and the brand. Videos create an opportunity to share creativity and really connect with your audience. Research has shown that campaigns with purely emotional content performed about twice as well (31% vs. 16%) as campaigns with only rational content. Whether it’s a product review, a testimonial or a webinar, having video content will surely grab your audience’s attention and keep them wanting more.