Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition
Marketing budgets targeting engineers are soaring in 2018. Learn how much they're going up, in which industries, and the relationship with business success.
Lead Gen is Doomed and other Fearless Predictions for Engineering Marketers in 2018
What will marketing to engineers look like in 2018? John Hayes offers his fearless predictions on what he believes will happen this year.
Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study
Engtronica wanted to join the next wave of content marketing by becoming their own publisher. Find out what happened in our case study
Engineers on social media: Data dump for marketers
We blended data from 2 survey studies with our web analytics data to determine how engineers use social media, which platforms, and how best to reach them there
How Marketers Can Reach Automotive Engineers
How can marketers craft unique content for automotive engineers? We've got answers from a survey of 1,187 engineers as to what works and what doesn't.
70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study
CMI's 2018 manufacturing content marketing study was just released. See how the trends in the survey align with ENGINEERING.com's own survey of 1,187 engineers.
Engineers Read your Marketing Content on their Smartphones
The results of a survey of 1,187 engineers on their content consumption habits as it relates to smartphones for marketers looking to reach engineers.
New Research Shows How to Reach Technology Decision Makers
We survey 1,187 engineers and then took a deep dive into the decision makers. Find out who they are, what they read, and how to reach them.
Using Google Analytics Data to Shape Content Creation Efforts
Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
Can Engineering Marketers Create an Effective Word of Mouth Strategy?
What does it take to create an effective word of mouth strategy for engineers?
CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results
The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
CMWorld 2017: Let the Data Drive Your Stories
The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content
This study of 1,187 engineers found that engineers spend 8.1 hours each week consuming content, their peak consumption hours, and the devices they use
What Engineering Marketers Can Learn from an Organic Traffic Superstar
Grow your organic traffic from engineers and designers by creating evergreen anchor content using these 3 easy to follow steps.
Can AI Save Engineers From Bad Marketing Content?
Content is out of control & engineers are struggling to find the content that is actually relevant to them - thankfully machine learning and AI are here to help
MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]