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  • Clara Reporting
  • February 8, 2018
  • John Hayes
  • 0 Comments
  • 123 Views
  • 0 Likes

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

Marketing budgets targeting engineers are soaring in 2018. Learn how much they're going up, in which industries, and the relationship with business success.
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  • January 18, 2018
  • John Hayes
  • 0 Comments
  • 134 Views
  • 0 Likes

Lead Gen is Doomed and other Fearless Predictions for Engineering Marketers in 2018

What will marketing to engineers look like in 2018? John Hayes offers his fearless predictions on what he believes will happen this year.
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  • December 19, 2017
  • Andrew McWhaw
  • 0 Comments
  • 153 Views
  • 0 Likes

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

Engtronica wanted to join the next wave of content marketing by becoming their own publisher. Find out what happened in our case study
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  • November 30, 2017
  • Andrew McWhaw
  • 0 Comments
  • 164 Views
  • 0 Likes

Engineers on social media: Data dump for marketers

We blended data from 2 survey studies with our web analytics data to determine how engineers use social media, which platforms, and how best to reach them there
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  • November 9, 2017
  • John Hayes
  • 0 Comments
  • 314 Views
  • 0 Likes

How Marketers Can Reach Automotive Engineers

How can marketers craft unique content for automotive engineers? We've got answers from a survey of 1,187 engineers as to what works and what doesn't.
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  • November 1, 2017
  • John Hayes
  • 0 Comments
  • 101 Views
  • 0 Likes

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

CMI's 2018 manufacturing content marketing study was just released. See how the trends in the survey align with ENGINEERING.com's own survey of 1,187 engineers.
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  • October 19, 2017
  • John Hayes
  • 0 Comments
  • 200 Views
  • 0 Likes

Engineers Read your Marketing Content on their Smartphones

The results of a survey of 1,187 engineers on their content consumption habits as it relates to smartphones for marketers looking to reach engineers.
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  • October 5, 2017
  • John Hayes
  • 0 Comments
  • 421 Views
  • 0 Likes

New Research Shows How to Reach Technology Decision Makers

We survey 1,187 engineers and then took a deep dive into the decision makers. Find out who they are, what they read, and how to reach them.
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  • October 4, 2017
  • WTWH Editor
  • 0 Comments
  • 779 Views
  • 0 Likes

Using Google Analytics Data to Shape Content Creation Efforts

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
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  • September 28, 2017
  • John Hayes
  • 0 Comments
  • 206 Views
  • 0 Likes

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

What does it take to create an effective word of mouth strategy for engineers?
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  • September 22, 2017
  • Taylor Meade
  • 0 Comments
  • 924 Views
  • 0 Likes

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
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  • September 15, 2017
  • Taylor Meade
  • 0 Comments
  • 637 Views
  • 0 Likes

CMWorld 2017: Let the Data Drive Your Stories

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
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  • September 14, 2017
  • John Hayes
  • 0 Comments
  • 618 Views
  • 0 Likes

Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

This study of 1,187 engineers found that engineers spend 8.1 hours each week consuming content, their peak consumption hours, and the devices they use
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  • August 31, 2017
  • John Hayes
  • 0 Comments
  • 192 Views
  • 0 Likes

What Engineering Marketers Can Learn from an Organic Traffic Superstar

Grow your organic traffic from engineers and designers by creating evergreen anchor content using these 3 easy to follow steps.
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  • August 24, 2017
  • John Hayes
  • 0 Comments
  • 162 Views
  • 0 Likes

Can AI Save Engineers From Bad Marketing Content?

Content is out of control & engineers are struggling to find the content that is actually relevant to them - thankfully machine learning and AI are here to help
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  • August 23, 2017
  • WTWH Editor
  • 0 Comments
  • 1024 Views
  • 0 Likes

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
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  • August 22, 2017
  • WTWH Editor
  • 0 Comments
  • 754 Views
  • 0 Likes

MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
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  • August 18, 2017
  • WTWH Editor
  • 0 Comments
  • 1348 Views
  • 0 Likes

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
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  • August 16, 2017
  • WTWH Editor
  • 0 Comments
  • 798 Views
  • 0 Likes

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]
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  • August 15, 2017
  • WTWH Editor
  • 0 Comments
  • 907 Views
  • 0 Likes

MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
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