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  • Clara Reporting
  • January 4, 2019
  • John Hayes
  • 0 Comments
  • 170 Views
  • 0 Likes

Farewell Engineering Marketers

A fond farewell from the founder of the Digital Marketing for Engineers blog.
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  • November 29, 2018
  • Andrew McWhaw
  • 0 Comments
  • 202 Views
  • 0 Likes

3 Big Surprises in This Year’s How Engineers Find Information Results

Previewing How Engineers Find Information 2019, this post details three unexpected findings from our survey of 1,500 engineering professionals, including: Digital publications are winning in search, vendor sites are more popular than print or social, and ABM/Chatbots aren't winning over engineers.
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  • November 8, 2018
  • Andrew McWhaw
  • 0 Comments
  • 130 Views
  • 0 Likes

How Thought Leadership Connects to Pipeline and Revenue

Thought leadership content marketing may have more to do with pipeline and revenue than many marketers realize. Research by LinkedIn and engineering.com found that more than 2 out of 5 senior executives have or expect to make requests for proposal based solely on thought leadership.
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  • October 18, 2018
  • Andrew McWhaw
  • 0 Comments
  • 281 Views
  • 0 Likes

New research shows engineering content consumption is up by 27%

New research from a survey of over 1,500 engineering professionals shows that the amount of content being consumed is up by 27% over last year. This post details this change, the platforms where this change has occurred, and also address favored content formats.
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  • October 4, 2018
  • John Hayes
  • 0 Comments
  • 165 Views
  • 0 Likes

The 6 Excuses Marketers Use to Avoid Pricing in Technical Marketing and why that’s BS

Too many B2B technology companies avoid providing easy to access pricing information. That makes life more difficult for buyers and needlessly complicates the buying process. Here are why the 6 most popular excuses are BS and the number one reason why you need to provide pricing information.
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  • September 13, 2018
  • Andrew McWhaw
  • 0 Comments
  • 194 Views
  • 0 Likes

It’s ABM + Content Marketing!

Great ABM requires tailored content to meet its objectives, otherwise, it's just fancy cold calling. Read what was said about ABM at Inbound 2018
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  • August 22, 2018
  • Andrew McWhaw
  • 0 Comments
  • 151 Views
  • 0 Likes

How Engineering Professional Find Information 2019

How Engineers Find Information is back to help marketers by determining how engineering professionals interact with content and what they want from industrial technology marketing. Learn what's new this year and add your voice to the conversation by submitting your questions in this week's blog.
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  • August 9, 2018
  • Andrew McWhaw
  • 0 Comments
  • 161 Views
  • 0 Likes

The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report

The results of our 12 month experiment creating targeted research reports for lead generation. We provide the data and results proving it to be a superior content marketing strategy, then delve into the why - Higher quality content, content pillars, organic traffic boosts, & thought leadership.
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  • August 8, 2018
  • Jillian Zavoda
  • 0 Comments
  • 1499 Views
  • 0 Likes

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
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  • August 2, 2018
  • WTWH Editor
  • 0 Comments
  • 6050 Views
  • 1 Likes

Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
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  • July 18, 2018
  • Andrew McWhaw
  • 0 Comments
  • 170 Views
  • 0 Likes

The Ultimate Guide to B2B SEO for Industrial Technology Marketing

Every B2B Industrial Technology company could benefit from greater search engine optimization (SEO). In this in-depth guide we cover what every technology marketer needs to know about SEO and provide strategies and tactics you can use to drive more leads and increase your marketing ROI.
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  • June 28, 2018
  • Andrew McWhaw
  • 0 Comments
  • 195 Views
  • 0 Likes

Marketing to Engineers is a Funny Business

Engineering is a funny profession, especially when engineers interact with their company's marketing department. Here are ten of our favorite jokes about engineers, engineering, and their place in the B2B world.
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  • June 7, 2018
  • Andrew McWhaw
  • 0 Comments
  • 180 Views
  • 0 Likes

Three Data-Driven Tactics for Technical Product Marketers

Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.
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  • May 24, 2018
  • Andrew McWhaw
  • 0 Comments
  • 172 Views
  • 0 Likes

Three Data-Driven Tactics for Technical Product Marketers

Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.
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  • May 4, 2018
  • Andrew McWhaw
  • 0 Comments
  • 165 Views
  • 0 Likes

Using Machine Learning to Improve Email Marketing Success

The step-by-step guide for marketers on using machine learning to write better email subject lines to improve campaign success. We detail how we're changing how we write emails based on our own study and include a list of the words you want to avoid when writing your next marketing email.
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  • April 19, 2018
  • John Hayes
  • 0 Comments
  • 278 Views
  • 0 Likes

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Don't let great content die in your subscribers inbox. Boost your content marketing by learning how engineering.com produces content that keeps 2.3 million engineers engaged each month. We reveal the strategy our writers use to prepare stories and discuss how to boost your marketing credibility.
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  • April 5, 2018
  • Andrew McWhaw
  • 0 Comments
  • 168 Views
  • 0 Likes

4 Things (The Data Shows) Top Performing Marketers Do Differently

Survey results detailing the activities and strategies used by industrial and technology B2B marketers who are greatly outpacing their competition in growth. Highlights include content marketing, distribution, banner usage, SEM, & more.
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  • March 13, 2018
  • Anna Casey
  • 0 Comments
  • 1160 Views
  • 0 Likes

A Beginners Guide on Facebook Stories

Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
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  • March 12, 2018
  • Paige Beach
  • 0 Comments
  • 1521 Views
  • 0 Likes

6 Reasons Why You Should Use Video Marketing

Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s […]
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  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 1122 Views
  • 0 Likes

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
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