Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. Keep reading for more blogging […]
#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement
Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be aware of these connections, which […]
Content Marketing World 2014: Kickoff Twitter Recap
[View the story “Content Marketing World 2014: Kickoff Twitter Recap” on Storify]
It’s All Marketing Event Overview
WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. The free, one-day conference included […]
Content Marketing Ideas: 9 Ideas of Content to Create Now
1) Key Takeaways: Take notes while listening to a webinar or attending a seminar. Then afterwards do a quick write-up about the main topics or the takeaways you found the most helpful. This works best when done during the event or right after the event as the content can be shared on social media while […]
15 Tips To Executing A Fantastic Webinar
A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority in your field. Below, we’ll outline some of the tips that can help you put on a […]
Improve Your Content Marketing
In this Slideshare presentation you’ll takeaway tips on how to improve your current content marketing. Get in touch with Heather at @WTWH_Heather.
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at the company and should be […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very formal, dry writing style. In […]
Webinar: How to Begin and Win With Content Marketing
Webinar was March 28, 2014. Fill out the form below to watch the webinar on demand. 93% of B2B marketers are using content marketing to some degree, but what exactly is content marketing and how can it work best for me? In this webinar, social media experts Heather Centorbi and Carli Evilsizer will introduce you […]
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