Farewell Engineering Marketers
A fond farewell from the founder of the Digital Marketing for Engineers blog.
3 Big Surprises in This Year’s How Engineers Find Information Results
Previewing How Engineers Find Information 2019, this post details three unexpected findings from our survey of 1,500 engineering professionals, including: Digital publications are winning in search, vendor sites are more popular than print or social, and ABM/Chatbots aren't winning over engineers.
How Thought Leadership Connects to Pipeline and Revenue
Thought leadership content marketing may have more to do with pipeline and revenue than many marketers realize. Research by LinkedIn and engineering.com found that more than 2 out of 5 senior executives have or expect to make requests for proposal based solely on thought leadership.
New research shows engineering content consumption is up by 27%
New research from a survey of over 1,500 engineering professionals shows that the amount of content being consumed is up by 27% over last year. This post details this change, the platforms where this change has occurred, and also address favored content formats.
The 6 Excuses Marketers Use to Avoid Pricing in Technical Marketing and why that’s BS
Too many B2B technology companies avoid providing easy to access pricing information. That makes life more difficult for buyers and needlessly complicates the buying process. Here are why the 6 most popular excuses are BS and the number one reason why you need to provide pricing information.
It’s ABM + Content Marketing!
Great ABM requires tailored content to meet its objectives, otherwise, it's just fancy cold calling. Read what was said about ABM at Inbound 2018
How Engineering Professional Find Information 2019
How Engineers Find Information is back to help marketers by determining how engineering professionals interact with content and what they want from industrial technology marketing. Learn what's new this year and add your voice to the conversation by submitting your questions in this week's blog.
The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report
The results of our 12 month experiment creating targeted research reports for lead generation. We provide the data and results proving it to be a superior content marketing strategy, then delve into the why - Higher quality content, content pillars, organic traffic boosts, & thought leadership.
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
The Ultimate Guide to B2B SEO for Industrial Technology Marketing
Every B2B Industrial Technology company could benefit from greater search engine optimization (SEO). In this in-depth guide we cover what every technology marketer needs to know about SEO and provide strategies and tactics you can use to drive more leads and increase your marketing ROI.
Marketing to Engineers is a Funny Business
Engineering is a funny profession, especially when engineers interact with their company's marketing department. Here are ten of our favorite jokes about engineers, engineering, and their place in the B2B world.
Three Data-Driven Tactics for Technical Product Marketers
Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.
Three Data-Driven Tactics for Technical Product Marketers
Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.
Using Machine Learning to Improve Email Marketing Success
The step-by-step guide for marketers on using machine learning to write better email subject lines to improve campaign success. We detail how we're changing how we write emails based on our own study and include a list of the words you want to avoid when writing your next marketing email.
A 3 Step Method for Creating Marketing Content that Reaches Engineers
Don't let great content die in your subscribers inbox. Boost your content marketing by learning how engineering.com produces content that keeps 2.3 million engineers engaged each month. We reveal the strategy our writers use to prepare stories and discuss how to boost your marketing credibility.
4 Things (The Data Shows) Top Performing Marketers Do Differently
Survey results detailing the activities and strategies used by industrial and technology B2B marketers who are greatly outpacing their competition in growth. Highlights include content marketing, distribution, banner usage, SEM, & more.
A Beginners Guide on Facebook Stories
Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social […]
6 Reasons Why You Should Use Video Marketing
Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. Here are six reasons why video marketing should be a part of your B2B marketing strategy: 1. Boost your site’s […]
Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]