Uberflip's Content Experience Research Report has a ton of great insights for marketers. This blog looks at the 3 we're most excited about and applies them to engineering marketing. Learn about the benefits of content placement, tagging content, and personalization/AI for reaching engineers

Marketers have a lot of goals and are judged by many metrics, but how well aligned are the two? We answer this question by examining the results of a survey of more than 100 industrial and technology marketers, specifically looking at the most critical of all marketing activities - lead generation

An introduction to the Budget Trends in Industrial & Technology Marketing 2019 survey and research report. An analysis of last year's findings and what marketers can expect to learn by participating this year.

Previewing How Engineers Find Information 2019, this post details three unexpected findings from our survey of 1,500 engineering professionals, including: Digital publications are winning in search, vendor sites are more popular than print or social, and ABM/Chatbots aren't winning over engineers.

Thought leadership content marketing may have more to do with pipeline and revenue than many marketers realize. Research by LinkedIn and engineering.com found that more than 2 out of 5 senior executives have or expect to make requests for proposal based solely on thought leadership.

New research from a survey of over 1,500 engineering professionals shows that the amount of content being consumed is up by 27% over last year. This post details this change, the platforms where this change has occurred, and also address favored content formats.

Great ABM requires tailored content to meet its objectives, otherwise, it's just fancy cold calling. Read what was said about ABM at Inbound 2018

How Engineers Find Information is back to help marketers by determining how engineering professionals interact with content and what they want from industrial technology marketing. Learn what's new this year and add your voice to the conversation by submitting your questions in this week's blog.

The results of our 12 month experiment creating targeted research reports for lead generation. We provide the data and results proving it to be a superior content marketing strategy, then delve into the why - Higher quality content, content pillars, organic traffic boosts, & thought leadership.

Every B2B Industrial Technology company could benefit from greater search engine optimization (SEO). In this in-depth guide we cover what every technology marketer needs to know about SEO and provide strategies and tactics you can use to drive more leads and increase your marketing ROI.

Engineering is a funny profession, especially when engineers interact with their company's marketing department. Here are ten of our favorite jokes about engineers, engineering, and their place in the B2B world.

Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.

Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.

The step-by-step guide for marketers on using machine learning to write better email subject lines to improve campaign success. We detail how we're changing how we write emails based on our own study and include a list of the words you want to avoid when writing your next marketing email.

Survey results detailing the activities and strategies used by industrial and technology B2B marketers who are greatly outpacing their competition in growth. Highlights include content marketing, distribution, banner usage, SEM, & more.

Engtronica wanted to join the next wave of content marketing by becoming their own publisher. Find out what happened in our case study

We blended data from 2 survey studies with our web analytics data to determine how engineers use social media, which platforms, and how best to reach them there

Content clutter is a real problem for marketers. Focusing on a few content curators and thought leaders ensures you get the content you need without the fuss

Marketing departments are leading the digital transformation of their companies, says BCG. Read on to see the the industrial marketing strategies winning today

We're launching the 2017 edition of Where Engineers Get Their Information Survey and we want to know what engineering marketers want to know!