Collaborating With Engineers Part 2 – Finding Contributors and Grooming Talent
In this next part of our series "Collaborating with Engineers on Content Marketing," we discuss finding and nurturing your engineering contributors.
Collaborating With Engineers on Content Marketing Part 1
Getting engineers to write content isn't easy. This blog is the first in a series on how to encourage collaboration between marketing and engineering.
3 Ways to Use Google Trends When Creating Content
Most of you have probably heard of or used Google Trends. If you haven’t, Google Trends is a free Google tool used to analyze trends in search behavior. It can be fun to see the history of a search term’s popularity over the course of the years. Google Trends can […]
Video in the Age of Coronavirus
In this blog, we discuss how we achieved our story-telling goal effectively with technology to produce videos and get our message out during the pandemic.
Managing Uncertainty: A Digital Marketers Perspective
Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]
Marketing to Engineers on Social Media in 2020
This may be a great time to recalibrate your social media strategy. This blog highlights latest trends in how engineers consume content on social media.
Now is the Perfect Time to Create Content
How much relevant content do you have on your website? Maybe you have a neglected blog waiting for some attention or maybe you have little to no content at all because you just didn’t have the time to create any. Do you have some downtime now because of everything going […]
A Guide to Brand Communication During a Crisis
There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands […]
Is Print Media Dead? 5 Reasons to Rethink Print
Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]
7 Easy Tips to Improve Your Headline Copywriting
Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the content you are attempting to promote. No matter the type of content; blog post, newsletter, or social media content, high-grade copywriting draws readers in, ultimately […]
3 Marketing Trends You Can No Longer Ignore
Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
Aligning Content Marketing with the Buyer’s Journey
According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
Things We Loved Learning from the Content Experience Report
Uberflip's Content Experience Research Report has a ton of great insights for marketers. This blog looks at the 3 we're most excited about and applies them to engineering marketing. Learn about the benefits of content placement, tagging content, and personalization/AI for reaching engineers
How well aligned are marketing goals and marketer metrics? New Survey Research!
Marketers have a lot of goals and are judged by many metrics, but how well aligned are the two? We answer this question by examining the results of a survey of more than 100 industrial and technology marketers, specifically looking at the most critical of all marketing activities - lead generation
New Year, New Beginnings, New Budgets?
An introduction to the Budget Trends in Industrial & Technology Marketing 2019 survey and research report. An analysis of last year's findings and what marketers can expect to learn by participating this year.
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
Farewell Engineering Marketers
A fond farewell from the founder of the Digital Marketing for Engineers blog.