5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]
#NicheEventFest – Event Marketing
During my first session at #NicheEventFest Dana Teague spoke about event marketing. Dana Teague oversees Informa, Global Exhibitions’ Design Group which includes Surfaces, StonExpo, TileExpo, Dwell on Design Los Angeles and Dwell on Design New York – all leading events in their industries. She currently serves on the board of the […]
INBOUND15: The Intersection of Content & Social Media
Sonia Simone is the co-founder and Chief Content Officer at Copyblogger. Sonia writes about marketing, entrepreneurship, and the importance of creating better customer relationships. Sonia emphasizes the importance of giving your customers the greater voice in your business and always creating remarkable content. Her presentation, The Intersection of Content & Social […]
#SMMW15: The Secret Sauce in Your Content Barbecue
Ann Handley is the author of the book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, she is […]
#MediaCLE: How to Launch Your Own Media Property or Grow Your Media Career in NEO
On April 15, three of the most successful digital media companies in Northeast Ohio are coming together to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is […]
Using Pinterest As Your Next Marketing Platform
In this SlideShare presentation you’ll find out the “how” and the “why” behind using Pinterest as your next marketing platform.
Why Are Webinars So Effective?
Webinars are often used in B2B and have often been used as a tool to generate leads but there are many more benefits to webinars than generating leads. Content Marketing Institute research shows that B2B marketers rate webinars as one of the top 12 most frequently used tactics and is […]
How to Create Compelling Content Marketing at a Tradeshow… Quickly!
Utilize Twitter: Twitter is the best platform to utilize at conferences and tradeshows because it is a real-time newsfeed. Many events take advantage of this and create a hashtag for attendees to use while “live-tweeting” the event. To better engage in the online discussions create a focus list for the […]
Why You Need a Content Marketing Plan NOW
Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people […]
#CMWorld: B2B Blogging Driven by Employees
Rick Short, Director of Marketing Communications for Indium Corporation shares how Indium created a successful B2B content marketing strategy at Content Marketing World. Indium began with a goal to “own” a platform as a thought leader for their industry. They realized and understood the fact that people want to talk […]
#CMWorld: Turning Fans into Profits with Facebook Ads
Jon Loomer, owner of JonLoomer.com shares the strategies he used to turn Facebook fans on his Jon Loomer Digital page into profits. Check out the key takeaways tweeted during Jon’s session at Content Marketing World in this Twitter Recap. [View the story “#CMWorld: Turning Fans into Profits with Facebook Ads” […]
#CMWorld: How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make
Stephan Spencer, Author of “Google Power Search” shares the top 10 SEO mistakes from content marketers at Content Marketing World 2014. If you are doing any of the following in as part of your content marketing, stop! Going for likes, not links Misplacing content Targeting the wrong audience Not utilizing […]
#CMWorld: Implementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche, VP Marketing & Consumer Insights for Symrise NA shares his tips for content marketing success based on Symrise’s content strategy at Content Marketing World 2014. Before beginning they determined their objectives, which were to become a thought leader, provide value to customers and potential customers and to create […]
#CMWorld: How to Write Blog Posts that Get Read & Shared
Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement
Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be […]
Content Marketing World 2014: Kickoff Twitter Recap
[View the story “Content Marketing World 2014: Kickoff Twitter Recap” on Storify]
It’s All Marketing Event Overview
WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
Content Marketing Ideas: 9 Ideas of Content to Create Now
1) Key Takeaways: Take notes while listening to a webinar or attending a seminar. Then afterwards do a quick write-up about the main topics or the takeaways you found the most helpful. This works best when done during the event or right after the event as the content can be […]
15 Tips To Executing A Fantastic Webinar
A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority in your field. Below, we’ll outline some of the tips that can […]
Improve Your Content Marketing
In this Slideshare presentation you’ll takeaway tips on how to improve your current content marketing. Get in touch with Heather at @WTWH_Heather.