Why Are Webinars So Effective?
Webinars are often used in B2B and have often been used as a tool to generate leads but there are many more benefits to webinars than generating leads. Content Marketing Institute research shows that B2B marketers rate webinars as one of the top 12 most frequently used tactics and is […]
How to Create Compelling Content Marketing at a Tradeshow… Quickly!
Utilize Twitter: Twitter is the best platform to utilize at conferences and tradeshows because it is a real-time newsfeed. Many events take advantage of this and create a hashtag for attendees to use while “live-tweeting” the event. To better engage in the online discussions create a focus list for the […]
Why You Need a Content Marketing Plan NOW
Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people […]
#CMWorld: B2B Blogging Driven by Employees
Rick Short, Director of Marketing Communications for Indium Corporation shares how Indium created a successful B2B content marketing strategy at Content Marketing World. Indium began with a goal to “own” a platform as a thought leader for their industry. They realized and understood the fact that people want to talk […]
#CMWorld: Turning Fans into Profits with Facebook Ads
Jon Loomer, owner of JonLoomer.com shares the strategies he used to turn Facebook fans on his Jon Loomer Digital page into profits. Check out the key takeaways tweeted during Jon’s session at Content Marketing World in this Twitter Recap. [View the story “#CMWorld: Turning Fans into Profits with Facebook Ads” […]
#CMWorld: How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make
Stephan Spencer, Author of “Google Power Search” shares the top 10 SEO mistakes from content marketers at Content Marketing World 2014. If you are doing any of the following in as part of your content marketing, stop! Going for likes, not links Misplacing content Targeting the wrong audience Not utilizing […]
#CMWorld: Implementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche, VP Marketing & Consumer Insights for Symrise NA shares his tips for content marketing success based on Symrise’s content strategy at Content Marketing World 2014. Before beginning they determined their objectives, which were to become a thought leader, provide value to customers and potential customers and to create […]
#CMWorld: How to Write Blog Posts that Get Read & Shared
Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement
Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be […]
Content Marketing World 2014: Kickoff Twitter Recap
[View the story “Content Marketing World 2014: Kickoff Twitter Recap” on Storify]
It’s All Marketing Event Overview
WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
Content Marketing Ideas: 9 Ideas of Content to Create Now
1) Key Takeaways: Take notes while listening to a webinar or attending a seminar. Then afterwards do a quick write-up about the main topics or the takeaways you found the most helpful. This works best when done during the event or right after the event as the content can be […]
15 Tips To Executing A Fantastic Webinar
A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority in your field. Below, we’ll outline some of the tips that can […]
Improve Your Content Marketing
In this Slideshare presentation you’ll takeaway tips on how to improve your current content marketing. Get in touch with Heather at @WTWH_Heather.
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
Webinar: How to Begin and Win With Content Marketing
Webinar was March 28, 2014. Fill out the form below to watch the webinar on demand. 93% of B2B marketers are using content marketing to some degree, but what exactly is content marketing and how can it work best for me? In this webinar, social media experts Heather Centorbi and […]
Social in 60: How to Improve Upon Your Current Content Marketing
https://www.youtube.com/watch?v=_kZblNSGbGI&feature=youtu.be In the last #Socialin60 I discussed how your company can lead the pack in content marketing. Now we’ll discuss how you can improve upon your content marketing and keep up that lead. With 93 percent of B2B marketers using content marketing to some degree, everyone should have at least […]
What is Content Marketing? 5 Key Characteristics of Successful Content Marketing
What is Content Marketing? Content Marketing is the process of increasing sales by delivering high quality content to your customers. Content marketing works to inform, educate and entertain your target audience. Successful content marketing creates a dialogue and a relationship between your brand and your customers. Why should you […]