A Guide to Brand Communication During a Crisis
There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands […]
Is Print Media Dead? 5 Reasons to Rethink Print
Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]
7 Easy Tips to Improve Your Headline Copywriting
Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the content you are attempting to promote. No matter the type of content; blog post, newsletter, or social media content, high-grade copywriting draws readers in, ultimately […]
3 Marketing Trends You Can No Longer Ignore
Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
Aligning Content Marketing with the Buyer’s Journey
According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
Things We Loved Learning from the Content Experience Report
Uberflip's Content Experience Research Report has a ton of great insights for marketers. This blog looks at the 3 we're most excited about and applies them to engineering marketing. Learn about the benefits of content placement, tagging content, and personalization/AI for reaching engineers
How well aligned are marketing goals and marketer metrics? New Survey Research!
Marketers have a lot of goals and are judged by many metrics, but how well aligned are the two? We answer this question by examining the results of a survey of more than 100 industrial and technology marketers, specifically looking at the most critical of all marketing activities - lead generation
New Year, New Beginnings, New Budgets?
An introduction to the Budget Trends in Industrial & Technology Marketing 2019 survey and research report. An analysis of last year's findings and what marketers can expect to learn by participating this year.
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
Farewell Engineering Marketers
A fond farewell from the founder of the Digital Marketing for Engineers blog.
3 Big Surprises in This Year’s How Engineers Find Information Results
Previewing How Engineers Find Information 2019, this post details three unexpected findings from our survey of 1,500 engineering professionals, including: Digital publications are winning in search, vendor sites are more popular than print or social, and ABM/Chatbots aren't winning over engineers.
How Thought Leadership Connects to Pipeline and Revenue
Thought leadership content marketing may have more to do with pipeline and revenue than many marketers realize. Research by LinkedIn and engineering.com found that more than 2 out of 5 senior executives have or expect to make requests for proposal based solely on thought leadership.
New research shows engineering content consumption is up by 27%
New research from a survey of over 1,500 engineering professionals shows that the amount of content being consumed is up by 27% over last year. This post details this change, the platforms where this change has occurred, and also address favored content formats.
The 6 Excuses Marketers Use to Avoid Pricing in Technical Marketing and why that’s BS
Too many B2B technology companies avoid providing easy to access pricing information. That makes life more difficult for buyers and needlessly complicates the buying process. Here are why the 6 most popular excuses are BS and the number one reason why you need to provide pricing information.
It’s ABM + Content Marketing!
Great ABM requires tailored content to meet its objectives, otherwise, it's just fancy cold calling. Read what was said about ABM at Inbound 2018
How Engineering Professional Find Information 2019
How Engineers Find Information is back to help marketers by determining how engineering professionals interact with content and what they want from industrial technology marketing. Learn what's new this year and add your voice to the conversation by submitting your questions in this week's blog.
The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report
The results of our 12 month experiment creating targeted research reports for lead generation. We provide the data and results proving it to be a superior content marketing strategy, then delve into the why - Higher quality content, content pillars, organic traffic boosts, & thought leadership.