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  • Clara Reporting
  • August 23, 2020
  • Roopinder Tara
  • 0 Comments
  • 107 Views
  • 0 Likes

Collaborating With Engineers Part 2 – Finding Contributors and Grooming Talent

In this next part of our series "Collaborating with Engineers on Content Marketing," we discuss finding and nurturing your engineering contributors.
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  • July 9, 2020
  • Roopinder Tara
  • 0 Comments
  • 115 Views
  • 0 Likes

Collaborating With Engineers on Content Marketing Part 1

Getting engineers to write content isn't easy. This blog is the first in a series on how to encourage collaboration between marketing and engineering.
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google trends creating content
  • June 10, 2020
  • WTWH Editor
  • 0 Comments
  • 1038 Views
  • 0 Likes

3 Ways to Use Google Trends When Creating Content

Most of you have probably heard of or used Google Trends. If you haven’t, Google Trends is a free Google tool used to analyze trends in search behavior. It can be fun to see the history of a search term’s popularity over the course of the years.  Google Trends can […]
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  • June 1, 2020
  • Kosta Constantakis
  • 0 Comments
  • 149 Views
  • 0 Likes

Video in the Age of Coronavirus

In this blog, we discuss how we achieved our story-telling goal effectively with technology to produce videos and get our message out during the pandemic.
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  • May 18, 2020
  • Emily Gillespie
  • 0 Comments
  • 1005 Views
  • 0 Likes

Managing Uncertainty: A Digital Marketers Perspective

Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]
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  • April 22, 2020
  • Adrian Nash
  • 0 Comments
  • 3291 Views
  • 0 Likes

Marketing to Engineers on Social Media in 2020

This may be a great time to recalibrate your social media strategy. This blog highlights latest trends in how engineers consume content on social media.
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person typing on laptio
  • April 8, 2020
  • WTWH Editor
  • 0 Comments
  • 779 Views
  • 0 Likes

Now is the Perfect Time to Create Content

How much relevant content do you have on your website? Maybe you have a neglected blog waiting for some attention or maybe you have little to no content at all because you just didn’t have the time to create any. Do you have some downtime now because of everything going […]
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  • April 1, 2020
  • Emily Gillespie
  • 0 Comments
  • 798 Views
  • 0 Likes

A Guide to Brand Communication During a Crisis

There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands […]
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  • March 5, 2020
  • Emily Gillespie
  • 0 Comments
  • 1321 Views
  • 0 Likes

Is Print Media Dead? 5 Reasons to Rethink Print

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]
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  • March 2, 2020
  • Sean Kwiatkowski
  • 0 Comments
  • 808 Views
  • 0 Likes

7 Easy Tips to Improve Your Headline Copywriting

Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the content you are attempting to promote. No matter the type of content; blog post, newsletter, or social media content, high-grade copywriting draws readers in, ultimately […]
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  • August 22, 2019
  • Emily Gillespie
  • 0 Comments
  • 952 Views
  • 0 Likes

3 Marketing Trends You Can No Longer Ignore

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
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  • June 28, 2019
  • Emily Gillespie
  • 0 Comments
  • 1128 Views
  • 0 Likes

Are You a Thought Leader? Here’s Why You Should Aspire to Be

Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
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five reasons you're failing miserably at lead generation
  • June 19, 2019
  • WTWH Editor
  • 0 Comments
  • 4070 Views
  • 0 Likes

5 Reasons You’re Failing Miserably At Generating Qualified Leads

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
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  • June 6, 2019
  • WTWH Editor
  • 0 Comments
  • 768 Views
  • 1 Likes

Aligning Content Marketing with the Buyer’s Journey

According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a […]
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  • May 31, 2019
  • Emily Gillespie
  • 0 Comments
  • 938 Views
  • 0 Likes

Podcasting as a Marketing Tactic: What You Need To Know

Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
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  • March 21, 2019
  • Andrew McWhaw
  • 0 Comments
  • 148 Views
  • 0 Likes

Things We Loved Learning from the Content Experience Report

Uberflip's Content Experience Research Report has a ton of great insights for marketers. This blog looks at the 3 we're most excited about and applies them to engineering marketing. Learn about the benefits of content placement, tagging content, and personalization/AI for reaching engineers
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  • February 7, 2019
  • Andrew McWhaw
  • 0 Comments
  • 170 Views
  • 0 Likes

How well aligned are marketing goals and marketer metrics? New Survey Research!

Marketers have a lot of goals and are judged by many metrics, but how well aligned are the two? We answer this question by examining the results of a survey of more than 100 industrial and technology marketers, specifically looking at the most critical of all marketing activities - lead generation
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  • January 17, 2019
  • Andrew McWhaw
  • 0 Comments
  • 153 Views
  • 0 Likes

New Year, New Beginnings, New Budgets?

An introduction to the Budget Trends in Industrial & Technology Marketing 2019 survey and research report. An analysis of last year's findings and what marketers can expect to learn by participating this year.
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  • January 14, 2019
  • Emily Gillespie
  • 0 Comments
  • 2000 Views
  • 1 Likes

Visual & Voice Search: What Every Marketer Needs to Know

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
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  • January 4, 2019
  • John Hayes
  • 0 Comments
  • 145 Views
  • 0 Likes

Farewell Engineering Marketers

A fond farewell from the founder of the Digital Marketing for Engineers blog.
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