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  • September 10, 2014
  • Carli Evilsizer
  • 0 Comments
  • 71 Views
  • 0 Likes

#CMWorld: How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make

Stephan Spencer, Author of “Google Power Search” shares the top 10 SEO mistakes from content marketers at Content Marketing World 2014. If you are doing any of the following in as part of your content marketing, stop! Going for likes, not links Misplacing content Targeting the wrong audience Not utilizing […]
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  • September 9, 2014
  • Carli Evilsizer
  • 0 Comments
  • 108 Views
  • 0 Likes

#CMWorld: Implementing a B2B Content Marketing Strategy from Scratch

Emmanuel Laroche, VP Marketing & Consumer Insights for Symrise NA shares his tips for content marketing success based on Symrise’s content strategy at Content Marketing World 2014. Before beginning they determined their objectives, which were to become a thought leader, provide value to customers and potential customers and to create […]
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  • September 9, 2014
  • Carli Evilsizer
  • 1 Comment
  • 106 Views
  • 0 Likes

#CMWorld: How to Write Blog Posts that Get Read & Shared

Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
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  • September 9, 2014
  • Carli Evilsizer
  • 0 Comments
  • 82 Views
  • 0 Likes

#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement

Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be […]
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  • September 9, 2014
  • Carli Evilsizer
  • 0 Comments
  • 77 Views
  • 0 Likes

Content Marketing World 2014: Kickoff Twitter Recap

[View the story “Content Marketing World 2014: Kickoff Twitter Recap” on Storify]
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  • August 26, 2014
  • Patrick Amigo
  • 7 Comments
  • 141 Views
  • 0 Likes

It’s All Marketing Event Overview

WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
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  • July 22, 2014
  • Carli Evilsizer
  • 0 Comments
  • 83 Views
  • 0 Likes

Content Marketing Ideas: 9 Ideas of Content to Create Now

1) Key Takeaways: Take notes while listening to a webinar or attending a seminar. Then afterwards do a quick write-up about the main topics or the takeaways you found the most helpful. This works best when done during the event or right after the event as the content can be […]
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  • June 23, 2014
  • Lance Brown
  • 0 Comments
  • 112 Views
  • 0 Likes

15 Tips To Executing A Fantastic Webinar

A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority  in your field. Below, we’ll outline some of the tips that can […]
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  • June 23, 2014
  • Heather Centorbi
  • 0 Comments
  • 68 Views
  • 0 Likes

Improve Your Content Marketing

In this Slideshare presentation you’ll takeaway tips on how to improve your current content marketing. Get in touch with Heather at @WTWH_Heather.
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  • June 13, 2014
  • Heather Centorbi
  • 0 Comments
  • 108 Views
  • 0 Likes

Social in 60: 7 Tips to Spring Clean Your Social Media

In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at […]
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  • April 18, 2014
  • Stacy Combest
  • 0 Comments
  • 125 Views
  • 0 Likes

Blog 101: A Guide to Your Voice

Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
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What is Content Marketing?
  • March 18, 2014
  • Carli Evilsizer
  • 1 Comment
  • 93 Views
  • 0 Likes

Webinar: How to Begin and Win With Content Marketing

Webinar was March 28, 2014. Fill out the form below to watch the webinar on demand. 93% of B2B marketers are using content marketing to some degree, but what exactly is content marketing and how can it work best for me? In this webinar, social media experts Heather Centorbi and […]
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  • March 14, 2014
  • Patrick Amigo
  • 0 Comments
  • 69 Views
  • 0 Likes

Social in 60: How to Improve Upon Your Current Content Marketing

https://www.youtube.com/watch?v=_kZblNSGbGI&feature=youtu.be In the last #Socialin60 I discussed how your company can lead the pack in content marketing. Now we’ll discuss how you can improve upon your content marketing and keep up that lead. With 93 percent of B2B marketers using content marketing to some degree, everyone should have at least […]
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What is Content Marketing?
  • February 13, 2014
  • Carli Evilsizer
  • 1 Comment
  • 883 Views
  • 0 Likes

What is Content Marketing? 5 Key Characteristics of Successful Content Marketing

  What is Content Marketing? Content Marketing is the process of increasing sales by delivering high quality content to your customers. Content marketing works to inform, educate and entertain your target audience. Successful content marketing creates a dialogue and a relationship between your brand and your customers. Why should you […]
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WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 7 print publications and custom digital marketing services. More at WTWH Media

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