#SMMW15: How to Get More Sales, Engagement, Leads on Facebook
Awesome tips on How to Get More Sales, Engagement, Leads on Facebook from Brian Carter: Brian is the #1 bestselling author of, The Like Economy and Facebook Marketing and the recently released, The Cowbell Principle. As a 15 year digital marketing veteran he has developed strategies and helped build social marketing fan […]
#SMMW15: Google+ Ninja Tactics
Google+ Ninja Tactics: Maximize your Google+ Tactics Lynette Young: Lynette is the founder of Purple Stripe Productions and acting director of Marketing Technologies at Mingl Marketing. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, […]
#SMMW15 – Keynote: Michael Stelzner
Keynote speaker, Michael Stelzner: Michael is the founder and CEO of Social Media Examiner (one of the world’s largest business blogs) and hosts the popular Social Media Marketing podcast. His books include Launch and Writing White Papers. He also authors the popular Social Media Marketing Industry Report (approaching its seventh year of publication) 8 New Trends Youtube […]
Twitter Best Practices
Having a Social Media Marketing Plan for Twitter is important for all companies/brands. Here are some of the best practices to engage your audience more successfully: Listen and observe – Learn what other businesses are doing on Twitter and develop a content marketing strategy based on your company/brands. You can find […]
Using Pinterest As Your Next Marketing Platform
In this SlideShare presentation you’ll find out the “how” and the “why” behind using Pinterest as your next marketing platform.
B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why. I’m […]
Social in 60: Tips for Blogging
https://www.youtube.com/watch?v=fR8XQiNd-0k We spend so much time blogging these days that we want to make sure the readers are getting the most out of what they’re reading. It’s also important they can easily share bits and pieces of the blog with their followers. In this social in 60 we discuss how […]
Social in 60: 7 Tips to Spring Clean Your Social Media
https://www.youtube.com/watch?v=IkSwOBHx5eE In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works […]
WTWH Media’s Free One-Day Summit: It’s All Marketing
From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held […]
Social in 60: Tips to Successfully Outsource Your Social Media
https://www.youtube.com/watch?v=G_Nx0e99IBE In today’s Social in 60 we discuss tips on successfully outsourcing your social media. For those not familiar with what I do at WTWH, I manage social media accounts that have been outsourced to the company. When outsourcing your social media don’t give it all way and forget about […]
Social in 60 Seconds: How to Combat the Facebook Reach Decline
In today’s #SocialIn60 we look at how to combat the Facebook reach decline. Did you know that Facebook’s post reach is as low as 2 percent for large brands? This means you should test a variety of posts, figure out the time your content is most likely to get the most engagement […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you […]
Social Media 101: Three Easy Ways to Create Better Posts
There are three easy ways to create better posts on Facebook and Twitter. The first is to add more images to posts, with changes to Facebook and Twitter, visually interesting posts are more important than ever. Also, posts that are too long will get overlooked and ignored. While posts should […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
How to Use Facebook Insights To Answer Facebook Marketing Questions
Facebook insights are robust and filled with a lot of great information that can help marketers fine-tune their Facebook marketing efforts. The problem, as with most things that are complex and data-filled, is being to able to sift through that data and find the information that will help you answer […]
Social in 60 Seconds: Content. Content. Content.
In this #SocialIn60 we discuss content marketing in the B2B industry. https://youtu.be/NZu7gs0OdM4 Content marketing is the process of increasing sales by delivering high quality content to your customers and creating a dialogue and a relationship between your brand and your customers. So how can your company lead the pack in […]
8 Reasons Why SlideShare is Important for Social Media Marketing
Social media marketing is here to stay, and I think most marketers have come to accept that and embrace it. Many companies are learning that social media platforms are a great catalyst in which to distribute their message and get their content out to the end user. While Facebook, Twitter, […]
Social in 60 Seconds: The Latest on Vine, Pinterest and Facebook
The first #Socialin60 has arrived! For this series I cover the latest changes in social media including Vine, Pinterest and Facebook. https://www.youtube.com/watch?v=HBiStH8KlD0&feature=youtu.be Image recognition is one of my biggest pet peeves with Pinterest, the website that allows users to collect photos of their favorite recipes, home décor and […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]