WTWH Media’s Free One-Day Summit: It’s All Marketing
From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held on August 26, 2014 at the Cleveland Browns Stadium.
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe’s third book,Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi and if you ever see Joe in person, he’ll be wearing orange.
Jonathan Lacoste co-founded Jebbit as a Boston College student in 2011. While in school, he was a passionate marathon runner (has run 7 marathons to date) and spent time in Beijing, China working at a venture capital firm. After growing the company and raising capital, he left Boston College after three semesters. He currently serves as Chief Operating Officer of Jebbit and is responsible for the sales, marketing, and campaign strategy teams while pursuing his B.S. part-time at Harvard University.
Jeffrey Rohrs is a recovering attorney, bacon-lover and Cleveland sports victim and leads the Marketing Insights Team at ExactTarget. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, explores the rise of “Proprietary Audience Development” as a marketing responsibility and the flip-side of the content marketing coin. He also co-hosts The Social Pros Podcast with Jay Baer, pens occasional blog posts on the ExactTarget Blog, and thinks deep thoughts about the future of marketing.
Nathan Kievman is a highly sought after Digital Strategist, bringing a no nonsense business approach to digital and social strategies. His company, Linked Strategies is a consulting firm that specializes in measurable LinkedIn Client & Talent Acquisition Campaigns, helping companies from around the world find the fastest path to their target market today. His company specializes in using LinkedIn and other digital platforms to deliver their clients a steady stream of highly targeted and pre-qualified appointments with top executives, CEOs, VPs, thought leaders and other key decision makers who are typically hard to reach.
Mike Murray, with nearly 30 years of print and digital communications experience, specializes in search engine optimization (SEO) and content development for B2B and B2C businesses. In recent years, Mike has shaped online marketing strategies for such companies and organizations as FedEx Custom Critical, Eaton Corp., the Cleveland Clinic, MTD, Bissell, KeyBank, Little Tikes, Babcox Media, and Content Marketing Institute. Mike, president of Online Marketing Coach, authors industry articles, guides, white papers and studies. A former journalist, Mike is a 1986 graduate of Kent State University.
Carlos Hidalgo is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary. He is widely recognized for his expertise in strategic work in marketing automation, Change Management, Demand Process Transformation and Demand Process. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years. Prior to ANNUITAS Carlos was responsible for global SMB marketing at BMC Software and held a similar role at McAfee.