How Yardi Builds Buzz With Branded Content Series
Finding the right partner is just as important in business as it is in life. When it came to telling their story, integrated senior living management software provider Yardi found its perfect match in Senior Housing News. That union produced the Changemakers series that has helped Yardi expand its reach […]
4 Steps to Find the Perfect Social Media Management Tool
Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
What is LinkedIn’s Social Selling Index and Why is it Important?
As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
MozCon 2017: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Having fear and anxiety as a marketer is contagious. As marketers, we have the ability to make a large impact on our customers, we have all of the tools to help ourselves grow, but […]
MozCon 2017: Powerful Brands Have Communities
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. As marketers, we all solve problems for our customers, but we are neglecting a goldmine of existing customers who would help you hit marketing goals on your own. Most marketers have no idea how […]
MozCon 2017: How to Build an SEO-intent Based Framework for Any Business
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Marketing is challenging in the Healthcare industry. But what’s even more challenging? SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]
Using Pinterest As Your Next Marketing Platform
In this SlideShare presentation you’ll find out the “how” and the “why” behind using Pinterest as your next marketing platform.
WTWH Media’s Free One-Day Summit: It’s All Marketing
From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]
Infographic: How Many B2B Businesses Use Social Media Marketing and How?
I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing the boat. A couple of weeks ago, I wrote about how social media use is on the rise in the workplace, but this infographic shows […]
21 Rules for Effective Social Media Marketing Strategies
When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are doing. You also assume that they know the unwritten rules of social media of what you should and shouldn’t do. In life, there are no […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
Why Google+ Could Be the Beginning of the End of Google
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]