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  • November 8, 2019
  • Taylor Meade
  • 0 Comments
  • 191 Views
  • 0 Likes

Turning Conversations into Content

It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy?  Enter: conversational marketing Customers want to be heard and […]
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  • May 30, 2019
  • Taylor Meade
  • 0 Comments
  • 205 Views
  • 0 Likes

How Marketers Can Build Trust Through Storytelling

We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
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  • August 2, 2017
  • Lexi Korsok
  • 0 Comments
  • 163 Views
  • 0 Likes

MozCon 2017: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Having fear and anxiety as a marketer is contagious. As marketers, we have the ability to make a large impact on our customers, we have all of the tools to help ourselves grow, but […]
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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 171 Views
  • 0 Likes

MozCon 2017: Powerful Brands Have Communities

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  As marketers, we all solve problems for our customers, but we are neglecting a goldmine of existing customers who would help you hit marketing goals on your own. Most marketers have no idea how […]
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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 143 Views
  • 0 Likes

MozCon 2017: How to Build an SEO-intent Based Framework for Any Business

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Marketing is challenging in the Healthcare industry. But what’s even more challenging?  SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to […]
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  • January 10, 2017
  • Aly Ryan
  • 0 Comments
  • 394 Views
  • 0 Likes

SEO Basics: What You Need to Know

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
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  • March 25, 2016
  • Aly Ryan
  • 0 Comments
  • 260 Views
  • 0 Likes

5 Things Marketers can Learn from Taylor Swift (Seriously)

Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]
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  • November 25, 2014
  • Heather Centorbi
  • 0 Comments
  • 121 Views
  • 0 Likes

Using Pinterest As Your Next Marketing Platform

In this SlideShare presentation you’ll find out the “how” and the “why” behind using Pinterest as your next marketing platform.
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  • June 6, 2014
  • Heather Centorbi
  • 0 Comments
  • 153 Views
  • 0 Likes

WTWH Media’s Free One-Day Summit: It’s All Marketing

From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held […]
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5 Ways to Become More Efficient In Your Social Media Marketing Efforts
  • September 10, 2013
  • Lance Brown
  • 1 Comment
  • 189 Views
  • 0 Likes

5 Ways to Become More Efficient In Your Social Media Marketing Efforts

Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]
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how do b2b companies use social media
  • November 30, 2012
  • Lance Brown
  • 5 Comments
  • 379 Views
  • 0 Likes

Infographic: How Many B2B Businesses Use Social Media Marketing and How?

I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing the boat. A couple of weeks ago, I wrote about how social media use is on the rise in the workplace, but this infographic shows […]
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The 21 rules of social media
  • October 26, 2012
  • Lance Brown
  • 4 Comments
  • 321 Views
  • 0 Likes

21 Rules for Effective Social Media Marketing Strategies

When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are doing. You also assume that they know the unwritten rules of social media of what you should and shouldn’t do. In life, there are no […]
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Build your brand on social media
  • October 12, 2012
  • Lance Brown
  • 14 Comments
  • 405 Views
  • 0 Likes

Study: How Many People Follow Brands on Social Media and Why?

Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
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social media ROI
  • June 8, 2012
  • Lance Brown
  • 2 Comments
  • 506 Views
  • 0 Likes

Infographic: Social Media ROI

Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
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Facebook marketing post promotion
  • June 1, 2012
  • Lance Brown
  • 0 Comments
  • 162 Views
  • 0 Likes

How To Use the New Facebook Post Promotion for Business

Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
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explostion of google
  • March 16, 2012
  • Lance Brown
  • 3 Comments
  • 296 Views
  • 0 Likes

Why Google+ Could Be the Beginning of the End of Google

For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]
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  • December 23, 2010
  • Marshall Matheson
  • 0 Comments
  • 133 Views
  • 0 Likes

Creative Packaging

Pliny the Elder is one of the best beers currently made and I seek incessantly to find it at a local Whole Foods Market since they are the only folks in town who get it from time to time. The shipment comes in every Wednesday, so I go and beg […]
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Twitter and Facebook
  • December 17, 2010
  • Lance Brown
  • 0 Comments
  • 136 Views
  • 0 Likes

Twitter > Facebook? For Marketers, Yes Indeed

Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
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  • October 22, 2008
  • Marshall Matheson
  • 0 Comments
  • 106 Views
  • 0 Likes

Digital Marketing Mixer

For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as much as possible. First off – Social Media- most jam packed. Highlights on starting in social media. Key points: Start small Vision statement/ mission- (take […]
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