We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or even just to feel a […]
marketing
MozCon 2017: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Having fear and anxiety as a marketer is contagious. As marketers, we have the ability to make a large impact on our customers, we have all of the tools to help ourselves grow, but fear and anxiety seems to […]
MozCon 2017: Powerful Brands Have Communities
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. As marketers, we all solve problems for our customers, but we are neglecting a goldmine of existing customers who would help you hit marketing goals on your own. Most marketers have no idea how to truly engage with customers […]
MozCon 2017: How to Build an SEO-intent Based Framework for Any Business
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Marketing is challenging in the Healthcare industry. But what’s even more challenging? SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to this common issue, was to […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. Why do you need SEO? In 2014, it […]
5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country girl into an American icon. […]
Using Pinterest As Your Next Marketing Platform
WTWH Media’s Free One-Day Summit: It’s All Marketing
From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held on August 26, 2014 at […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found 5 things that have helped […]
Infographic: How Many B2B Businesses Use Social Media Marketing and How?
I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing the boat. A couple of weeks ago, I wrote about how social media use is on the rise in the workplace, but this infographic shows that its not only B2C […]
