#SMMW15 – Keynote: Michael Stelzner
Keynote speaker, Michael Stelzner: Michael is the founder and CEO of Social Media Examiner (one of the world’s largest business blogs) and hosts the popular Social Media Marketing podcast. His books include Launch and Writing White Papers. He also authors the popular Social Media Marketing Industry Report (approaching its seventh year of publication)
8 New Trends
- Youtube is powerful
- Social drives traffic
- Native video is an untapped frontier
- Facebook is BIG for marketers
- Facebook is actually growing
- Marketers wait and see (responding to something new)
- Podcasting = greenfield
- Measurement shows that evergreen content can be as effective as new content
Follow @wtwh_Jen and @wtwh_Nicole for more coverage from the #SMMW15 Event.
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