Three Things You MUST Identify Before You Get Started On Social Media
Before you begin your social media journey or create a social media strategy for your business, there are certain steps you must take to prepare and to not leave yourself saying “now what?”. Step 1 – Identify Your Objective In business, we all know that there’s really only one objective, […]
How Eight Company Departments Contribute to Social Media Differently
Before you create a social media strategy for your business, you need to identify who is going to contribute and how. So, who in a company should “do” social media? Everyone. The answer is cliché, but everyone can play a part in the social media mix; social media spans across […]
How Social Media is Bringing Business “Back to the Butcher”
Business in “The Good Ol’ Days” To understand the role of social media in business today, you need to understand how it plays in to the big picture of things. For example, in our grandparents’ time, or in my case my grandparents, great grandparents, or maybe even earlier, everyone had […]
Webinar: How to Create a Social Media Strategy in 9 Easy Steps
Live webinar was June 14, 2013. Watch the webinar on-demand by filling out the form below. Social Media has become a vital part of a company’s marketing mix, but many people don’t even know where to start. Whether you decide to use one platform or all of them, creating a […]
4 Insanely Easy Ways To Measure Social Media ROI
Showing social media ROI can be very difficult, and depending on your business, it can consist of many layers. Irregardless, here are 4 simple things you can implement that help you track leads, sales and social media ROI. 1) Offer Coupons & Secret Codes Through your social media pages, offer […]
Debate: Should Universities Be Teaching Social Media Marketing?
A few weeks ago, I wrote a post about 6 interview questions you should ask a social media marketing manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for […]
7 Pinterest Best Practices – Social Media Marketing World 2013 Recap
Social Media Marketing World 2013 in San Diego was a conference first of its kind. It was nice to have a large conference that was dedicated solely to social media marketing and not packaged together with SEO, online or content marketing. While I was there I learned some Pinterest best […]
Aspire to Inspire
Being a big quote person I was in Heaven when #SMMW13 was filled with valuable quotes. I took away more quotes about social media than I could keep up with. I wanted to share a few of my favorites that I hope will inspire you to succeed in the crazy […]
10 Ways to Improve Your Facebook Reach
This past week I attended Social Media Marketing World hosted by Social Media Examiner and left with a wealth of information. For instance, did you know reach is measured more accurate on Facebook than any other social media platform? Mari Smith provided this bit of information in her session,“10 Ways to […]
10 Social Media Best Practices for Businesses
Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business. Do’s 1) Use Social Media as a […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
8 Great Examples of Companies Using the New Google+ Cover Photo
Google+ recently unveiled their new, large cover photos for profiles and pages. While this feature isn’t yet mandatory, my hunch is that it will be in the near future. In addition to the new, large cover photos (up to 2120px by 1192px), Google+ also added a couple of other new features: A […]
How To See Klout Scores In Twitter
Klout, the popular site for measuring a person’s online social media influence, released a Chrome extension that allows you to view people’s Klout score within the Twitter interface. The extension adds a persons Klout score within their tweet when looking at your Twitter timeline. This is a great tools for all you […]
One Hashtag Can Go A Long Way
The picture below is the reason one of our three publications, Solar Power World, was the first to break the news that General Motors would be joining Solar Energy Industries Association (SEIA). (Tweet this) We were attending PV America in Philadelphia in which I attended to learn more about the […]
Social Media Statistics Recap for 2012
2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
Top 10 Reasons Why People Unfollow You On Twitter
This is a post that is well-overdue and I need to get it off of my chest. I’m very selective with who I follow on Twitter, I don’t want my feed cluttered with junk that I don’t care about. The following points are the top 10 reasons why I unfollow […]
Social Media Study: Social Selling Influences 75-Percent of B2B Buyers
Eloqua, a marketing technology provider, released in their eBook, “Grande Guide to Social Selling,” some interesting information on social selling in the B2B realm. According to a study cited in their eBook, 75% of B2B buyers claimed social media would likely have influence on a future purchase. (Tweet this) This trend […]
Social Media Channel Graphics Requirements and Dimensions
Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels) Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items […]