How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
Arguably The Most Important Facebook Status Update Ever
In his hoodie, Facebook creator, Mark Zuckerberg, rang the ceremonial NASDAQ bell to to signal Facebook’s first day of trading. So what was the first thing Zuckerberg did after he rang the bell? In classical social media-fashion, he updated his Facebook. Below are some screenshots of his updates on his […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]
12 Examples of Twitter Done Right In the Manufacturing and Engineering Industries
Social media is for everyone, even for B2B manufacturing & engineering companies. I’ve compiled 12 companies in the manufacturing and engineering space who I think are doing a great job on Twitter. They are in no particular order, and I judged them off of how well I think they are […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
How Augmented Reality Can and Will Affect Your Social Media Strategy
Google seems to be changing our lives in many ways and one thing that is on its testing board right now could make us feel like we’ve finally arrived in “the future”. In a New York Times article, it reported that Google is beginning to test its Augmented reality glasses […]
Facebook Timeline Cheat Sheet
Facebook is changing all business pages to its Facebook Timeline format beginning March 30, 2012. To help you transition your business page to Facebook Timeline, I’ve compiled this cheat sheet that has things you need to you know. See something that I missed that would be helpful for this Facebook […]
How to Use Social Media to Fight Fire with Fire
What would you do if your company was caught giving horrific customer service? Now, what would you do if that horrific display of customer was posted to YouTube and garnered over 8 million views in less than 3 months? That my friends, is a textbook example of a PR wildfire. […]
Twitter Lawsuit May Hold Future of Social Media In Its Hands
In December 2011, a court case was filed against writer Noah Kravitz who was being sued by his former employer for $340,000. What sets this lawsuit apart from others, however, is that it was over his Twitter account. While working for reviews website Phonedog, Kravitz had built up his editorial […]
A Typical Day for a Social Media Manager [Infographic]
When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]
How Twitter Advertising is Changing the Game for Small Business
Small to medium-sized business are about to get a leg-up in the Twitter department as Twitter has announced that it will begin self-serve advertising starting in late March. Twitter advertising up until now had to be done through a sales representative. The new advertising service will allow users to buy […]
Why Is There A Period Before My Twitter Handle? – Public vs. Private Tweets
When I was new to Twitter, I kept on seeing a “.” (period) before certain Twitter handles and I could not figure out why for the life of me. I knew that you could mention someone in a tweet by putting an “@” symbol before their Twitter handle, yet I […]
Likes, Comments, & Shares: Who Cares? – Understanding Facebook’s EdgeRank
When I help people or companies with posting to Facebook, the first thing I always advise them to do is to be sure to post interesting and engaging content. Sadly, despite my pleadings, some people just don’t “get it” and they continue to post boring and lackluster content. If you’re […]
Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]
Lance Brown Named One of FOLIO’s “Rising Stars: 13 Under 30”
Lance Brown, Community Manager of WTWH Media, LLC was recently named by FOLIO Magazine as one of their “Rising Stars: 13 under 30”. This award recognizes 13 individuals in the publishing industry who are under the age of 30 and are considered to be emerging leaders. Winners were chosen on […]
How To Properly Mingle In The World’s Largest Cocktail Party Called Twitter
In the realm of social media, I enjoy likening Twitter to the world’s largest cocktail party; you have this giant room in which there are millions of people talking, and it is easy for one to become lost and/or overwhelmed. People I have met that are disgruntled with Twitter often […]
Is Social Media a Fad?
While I was out in the Twitterverse, I came across a youtube video that was very powerful. It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we […]
Social Media: The New PR Fire Extinguisher
So today I came across an article about a deadly venomous snake that is missing from the New York City Zoo. This Egyptian Cobra, which can easily take down an elephant within hours (not to mention a human within minutes), has been missing for a few days now, and zoo […]