Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
How Companies Are Shortcoming Their Sales Teams
In the era of Facebook, Google, Twitter and Yelp (an extensive product review site), buyers have as much control over the flow of information they receive as salespeople have available to them. The process of buying was once a one-way interaction between an informed seller and a curious buyer, but […]
Posting Frequency
I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different […]
Engineering Exchange Site Reaches 6K Members
Hanging out and monitoring the site today, we just hit member number 6,000 active on the Engineering Exchange. Typically we might celebrate at a number like 1oK, but I thought it was worth a post – here’s why. Taken with our Linkedin Groups, Facebook fans, and Twitter Followers our direct […]
Engineering Exchange
And the Design World Network keeps expanding – the Engineering Exchange is growing everday and with the print tie in, were moving the editorial conversation openly to the end user. Although not ‘new’, in our space, we continue to lead the way here. The added benefit on content and editorial […]
Expanded Relationship with LinkedIn®
Nice feature we just added to the Design World site- the ‘Company Insider’ widget, and also exploring more integration with an exclusive API agreement with LinkedIn – pr here: SANTA BARBARA, Calif – WTWH Media, LLC today announced that is has expanded its API relationship with social networking site LinkedIn®. […]
MicroBlogging
Tweet – this seemed over the top at first glance. I am not that obessesive, however on second and third pass evaluation, Twitter may aleviate certain blogging issues among other things. Often the challenge is blog block and delayed posts. Concidering Tweets can only be 140 characters, posting should be […]
Social Media Building Blocks
More from the Marketing Mixer event in Scottsdale, Arizona. Social Network focus- where to start in adding Social Media to your marketing mix. Goal setting first key. What are your goals – Awareness? Perception? Boost sales? Leads? Relationships? And our mantra at Design World- ‘measurable results’. You must be able […]