WTWH Media Thankful for Veterans
WTWH Media proudly employs three veterans, Nic Abraham, Stacy Combest and Paul Dvorak. Thank you to our veterans for your time serving and protecting our company, we are so happy to have you as part of our team! Nic Abraham was hired in 2012 as the Associate Editor […]
BizBash New York: 7 Ways To Save Up To 10 Percent Off Your Next Event
BizBash New York was held Tuesday, Oct. 28th at the Jacob K. Javits Convention Center where nearly 300 event marketers, planners and vendors gathered for a day of networking and learning. The beginning of the day began with a workshop series where they offered four tracks for you to choose […]
Pinning for B2B: 7 Tips to Get Your Business Started on Pinterest
Valued at $5 billion, Pinterest’s popularity is undeniable. The visual social platform has exploded – and marketers have taken notice. According to Business Insider, “Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and leagues ahead of other social sites like Twitter, Reddit, StumbleUpon […]
#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement
Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be […]
It’s All Marketing: Twitter Recap
It’s All Marketing hosted by WTWH Media featured guest speakers Joe Pulizzi, Jonathan Lacoste, Jeffrey Rohrs, Nathan Kievman, Mike Murray and Carlos Hidalgo. Presentations covered SEO, upcoming B2B advertising innovations, LinkedIn strategies, audience development, content marketing and marketing automation.Check out the key takeaways tweeted during the conference: [View the story […]
It’s All Marketing Event Overview
WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
WTWH Media Takes on the ALS Ice Bucket Challenge
Have you seen those crazy people all over your Facebook dumping water on their heads? It’s known as the Ice Bucket Challenge for ALS. If you’re nominated by a Facebook friend you have 24 hours to dump a bucket of water and ice on your head or donate $100 to […]
SEO Basics for Beginners: 3 Easy Tips to Improve SEO
SEO Basics: What is SEO? SEO is an abbreviation for Search Engine Optimization. SEO is the strategy of optimizing a website for search engines to help drive traffic. Using keywords and phrases throughout a website helps improve a company be found through a search engine. Having relevant and easy to […]
Debate: Should Universities Be Teaching Social Media Marketing?
A while back, I wrote a post about 6 interview questions you should ask a social media manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for hiring a […]
The Hard Truth About Social Media
I recently read the Gallup State of American Consumer Report and had to swallow the truth about social media. The hard truth is that social media alone does not influence customers, company-sponsored Facebook or Twitter pages have almost no persuasive power. In fact, social media is not the game changing “phenomenon” it […]
WTWH Media’s Free One-Day Summit: It’s All Marketing
From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held […]
New Twitter Design: Twitter Photo Collage & Tagging Features
Twitter has rolled out yet another exciting feature of the new Twitter design. They have already rolled out the new Twitter layout changes, a mute option and advertising with Twitter cards; now the photo collage and tagging features are available. Twitter Photo Collage: Tweeps will now have the ability to include […]
Social Media 101: Three Easy Ways to Create Better Posts
There are three easy ways to create better posts on Facebook and Twitter. The first is to add more images to posts, with changes to Facebook and Twitter, visually interesting posts are more important than ever. Also, posts that are too long will get overlooked and ignored. While posts should […]
3 Ways to Use Social Media to Improve SEO
A few of my colleagues and I added the seminar, “Search Engine Optimization Redefined,” hosted by Insivia. One of the key takeaways from Andy Halko, Owner of Insivia (and my favorite line) was to “Get on social!” Getting on social media and creating content that people will want to share […]
#WLW14 Webinar: Secrets to Success on Social Media in 2014
#WLW14: Secrets to Success on Social Media in 2014 I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
New Twitter Design and Layout
Twitter is Testing a New Design At a recent team meeting we were discussing new changes in the social media world, and Twitter’s new layout was a hot topic. When I complained about how drastically different my profile page was and no one shared in my complaint I was slightly […]
More positive indicators for fluid power
The trend has improved in the area of manufacturing optimism in the month of February. The all-important ISM index was reported today and it climbed to 53.2% which is optimistic because it continues to bounce back. Any report over 50% indicates more positive feelings about manufacturing than negative. Later this […]
Social in 60 Seconds: Content. Content. Content.
In this #SocialIn60 we discuss content marketing in the B2B industry. https://youtu.be/NZu7gs0OdM4 Content marketing is the process of increasing sales by delivering high quality content to your customers and creating a dialogue and a relationship between your brand and your customers. So how can your company lead the pack in […]
Webinar: Tips & Tools for Facebook Marketing Success
Live webinar was October 11, 2013. Watch the webinar on-demand by filling out the form below. Facebook has become a focal point of many companies’ social media and marketing strategies and it’s on marketers to keep up with Facebook’s constant changes and best practices. Facebook marketing can range from very […]