Facebook Timeline Cheat Sheet
Facebook is changing all business pages to its Facebook Timeline format beginning March 30, 2012. To help you transition your business page to Facebook Timeline, I’ve compiled this cheat sheet that has things you need to you know. See something that I missed that would be helpful for this Facebook […]
How to Use Social Media to Fight Fire with Fire
What would you do if your company was caught giving horrific customer service? Now, what would you do if that horrific display of customer was posted to YouTube and garnered over 8 million views in less than 3 months? That my friends, is a textbook example of a PR wildfire. […]
Why Google+ Could Be the Beginning of the End of Google
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]
Twitter Lawsuit May Hold Future of Social Media In Its Hands
In December 2011, a court case was filed against writer Noah Kravitz who was being sued by his former employer for $340,000. What sets this lawsuit apart from others, however, is that it was over his Twitter account. While working for reviews website Phonedog, Kravitz had built up his editorial […]
A Typical Day for a Social Media Manager [Infographic]
When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]
How Twitter Advertising is Changing the Game for Small Business
Small to medium-sized business are about to get a leg-up in the Twitter department as Twitter has announced that it will begin self-serve advertising starting in late March. Twitter advertising up until now had to be done through a sales representative. The new advertising service will allow users to buy […]
Why Is There A Period Before My Twitter Handle? – Public vs. Private Tweets
When I was new to Twitter, I kept on seeing a “.” (period) before certain Twitter handles and I could not figure out why for the life of me. I knew that you could mention someone in a tweet by putting an “@” symbol before their Twitter handle, yet I […]
Likes, Comments, & Shares: Who Cares? – Understanding Facebook’s EdgeRank
When I help people or companies with posting to Facebook, the first thing I always advise them to do is to be sure to post interesting and engaging content. Sadly, despite my pleadings, some people just don’t “get it” and they continue to post boring and lackluster content. If you’re […]
Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]
Virtual Introductions: The Most Simple Way to Get More Followers on Twitter
If you’re like me and have never been in a blockbuster movie, signed a multimillion dollar contract for your talents, nor had any sort of “15 minutes of fame” moment, you probably struggle with building your fan base on Twitter. As a community manager, I am often posed with the […]
Lance Brown Named One of FOLIO’s “Rising Stars: 13 Under 30”
Lance Brown, Community Manager of WTWH Media, LLC was recently named by FOLIO Magazine as one of their “Rising Stars: 13 under 30”. This award recognizes 13 individuals in the publishing industry who are under the age of 30 and are considered to be emerging leaders. Winners were chosen on […]
Join Design World for its Tweet Chat: Is the Internet Making Engineers Dumb?
Join Design World on Wednesday, October 19th, for the Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of “Is the Internet Making Engineers Dumb?”. (If you’re not sure what a tweet chat is, you can read the blog post #Tweetchatting For Beginners […]
What Is A Tweetchat?
Think that Twitter is irrelevant? Think again. Think that Twitter is just for spamming? You’re wrong. Think that Twitter is not for the average Joe? You may be surprised. Florida Governor Rick Scott recently held a town hall meeting in his bedroom with over 5,000 people. Using Twitter, Gov. Scott […]
How To Properly Mingle In The World’s Largest Cocktail Party Called Twitter
In the realm of social media, I enjoy likening Twitter to the world’s largest cocktail party; you have this giant room in which there are millions of people talking, and it is easy for one to become lost and/or overwhelmed. People I have met that are disgruntled with Twitter often […]
Is Social Media a Fad?
While I was out in the Twitterverse, I came across a youtube video that was very powerful. It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we […]
Social Media: The New PR Fire Extinguisher
So today I came across an article about a deadly venomous snake that is missing from the New York City Zoo. This Egyptian Cobra, which can easily take down an elephant within hours (not to mention a human within minutes), has been missing for a few days now, and zoo […]
Using Bit.ly To Track Your Twitter ROI
People tell you that your business should be on Twitter, but as a marketer, you are pressed to show that Twitter has a positive ROI. You put out tweets with links, but how can you tell if people are reading your tweets? If you are familiar with the Twitter world, […]
Design World Tweet Chat: The Internet & Deep Thinking
Join Design World on Wednesday, February 2nd, for the inaugural Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of engineering education. (If you’re not sure what a tweet chat is, I wrote a blog #Tweetchatting For Beginners, which you can check out […]
Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
How Companies Are Shortcoming Their Sales Teams
In the era of Facebook, Google, Twitter and Yelp (an extensive product review site), buyers have as much control over the flow of information they receive as salespeople have available to them. The process of buying was once a one-way interaction between an informed seller and a curious buyer, but […]