How to Get More Retweets – Twitter for Business 101
Part 4 of 5 in a series of blog posts on how to use Twitter for business. This post covers effective ways to get more retweets and spread your Twitter message. Isn’t the point of SOCIAL media to invoke a SOCIAL network of interconnected people and help spread your message like wildfire outside […]
Five Easy Steps To Engage Your Audience – Twitter for Business 101
Part 3 of 5 in a series of blog posts on how to use Twitter for business. This post covers five easy steps to engage your audience. The right content converts people into customers, and turns customers into advocates. Every marketer dreams of being able to engage with their target audience […]
17 Must-Know Twitter Search Tricks for Marketers
Twitter is an invaluable tool for marketers. It is an amazing resource to get unsolicited and candid feedback about your company/product, as well as respond to situations that can be easily fixed. However, your tool is only as good as you know how to use it. Here are 17 Twitter […]
How to Customize Your Twitter Profile – Twitter for Business 101
Part 2 of 5 in a series of blog posts on how to use Twitter for business. This post covers how to properly customize your profile for your business. Your Twitter profile is essentially your home page on Twitter. If you fail to customize and brand your Twitter profile, you’re […]
What Is A Tweet? – Twitter for Business 101
Part 1 of 5 in a series of blog posts on how to use Twitter for business. This post covers what is a tweet and explains its many parts. Tweets are the building blocks of your communications on Twitter. You’ll be surprised by how much you can say with 140 […]
30 Must-Know Twitter Abbreviations and Acronyms
If you’re new to Twitter (heck, even if you’re a veteran), the number of acronyms people use on the popular social media channel is astonishing. People regularly use and create new acronyms and abbreviations on Twitter because of the 140-character limit. I have compiled a list of what I believe […]
How to Edit Comments in Facebook
It seems that Facebook has finally listened to the users…on one point. After many years of groaning, Facebook has finally made it possible for you to edit comments after you hit “Enter.” In the past, the only thing you could do to correct your errors was delete the comment and try, try […]
70% of Complaints on Social Media are Ingnored, Study Says
When customers aren’t happy with a brand or product, you can bet your money that they will tell someone about it. Thanks to the social media boom, consumers now have an easily-accessible and seamless way to let the company know about their gripes. You would assume that companies leverage social […]
How to Set Up A Successful Facebook Ads Campaign
If you are a social media marketer, chances are that you have dealt with Facebook ads, and if you haven’t, you probably will or ought to in the near future. I’ve created over 100 Facebook ads for various social media accounts, and I’ve learned a couple of things along the […]
Must-Know Things About The New Facebook Plugin for WordPress
In case you haven’t heard, Facebook recently released an easy-to-install Facebook plugin for WordPress sites. This replaces lines of coding that you used to have to struggle with to integrate Facebook with your site. This Facebook plugin allows you to easily integrate Facebook features like social publishing, the Like button, […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
Arguably The Most Important Facebook Status Update Ever
In his hoodie, Facebook creator, Mark Zuckerberg, rang the ceremonial NASDAQ bell to to signal Facebook’s first day of trading. So what was the first thing Zuckerberg did after he rang the bell? In classical social media-fashion, he updated his Facebook. Below are some screenshots of his updates on his […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]
12 Examples of Twitter Done Right In the Manufacturing and Engineering Industries
Social media is for everyone, even for B2B manufacturing & engineering companies. I’ve compiled 12 companies in the manufacturing and engineering space who I think are doing a great job on Twitter. They are in no particular order, and I judged them off of how well I think they are […]
Do Your Fans Like What You are Posting on Facebook?
Have you ever followed brand pages on social media platforms such as Facebook, Twitter, and Google+, and all they ever do is post links back to their website? I do (as well as many of my friends and colleagues), and I’m not the only one who thinks that it gets […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
How Augmented Reality Can and Will Affect Your Social Media Strategy
Google seems to be changing our lives in many ways and one thing that is on its testing board right now could make us feel like we’ve finally arrived in “the future”. In a New York Times article, it reported that Google is beginning to test its Augmented reality glasses […]