How to Set Up A Successful Facebook Ads Campaign

If you are a social media marketer, chances are that you have dealt with Facebook ads, and if you haven’t, you probably will or ought to in the near future.

I’ve created over 100 Facebook ads for various social media accounts, and I’ve learned a couple of things along the way. I want to share with you the top three things that you should know when creating your Facebook ads.

1) Choose your image carefully

To date, the best performing Facebook ad I’ve created is one of a Rubick’s cube saying “sup?” with a neon green background

The most important part of your Facebook ad will be your image. It needs to have bright colors and should stand out. You want your Facebook ads to “pop” on the page as people rarely see ads that don’t their eye in their peripheral vision.

Stay away from blues, blacks, and whites on your Facebook ads as those are the three most prominent colors in Facebook and will blend right in.

The image you choose for your Facebook ads don’t necessarily need to be relevant to your text or even your site. Pick an image that you think will catch your audience’s eye and make them say “cool” or laugh. Your goal should be to captivate their interest and invoke a positive emotion.

The best performing Facebook ads that I’ve ran to date are a photo of a rubick’s cube saying “sup” with a neon green background and a Dilbert cartoon with a yellow background. Images don’t always have to correlate with your brand or even your message.

Your image can make or break your campaign because that is what draws the viewer’s eye to your ad.

2) Use “Precise Interests” over “General Categories”

When you’re setting up your Facebook ads, I recommend using the “Precise Interests” targeting feature and not the “Broad Categories.”

By far, I have seen better click-through rates as well as a higher number of people liking my page when I precisely target my audience. Don’t waste your time and money with Facebook’s predictions of what people’s interests are.

3) It’s a trial-and-error process when it comes to Facebook ads

Knowing what combination of image and text clicks with your target audience is very important and usually can only come via trial-and-error. With the job I am currently at, I market primarily towards engineers; hence, images of rubick’s cubes and Dilbert have been my biggest hits. You may need to try various images to find the right one that works for you.

If you have a larger budget for Facebook ads, i would recommend doing multiple ads simultaneously to find out what works, this will speed up your learning curve.

If you have a smaller budget, you can do the same process of trying different images and texts, but do them one at a time. I would recommend trading them out every couple of weeks or once a month.

-Lance Brown