3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]
DeviceTalks Boston New Spring 2019 Dates
Following record-setting 2018 event, 2019 moves to new spring 2019 dates Cleveland, OH – DeviceTalks, the industry-leading event series for medical technology professionals, is proud to announce that its Boston 2019 show will be held in June and co-located with the Robotics Summit & Expo. DeviceTalks Boston, held this year […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]
Robotics Summit & Expo Returns to Boston in 2019 and Co-Locates with DeviceTalks
Second year international technical design and development event for producers of commercial class robotics systems more than doubles size of expo floor, deepens coverage and co-locates with DeviceTalks, the leading business development conference for medical technologies sector. WTWH Media, LLC, parent company of The Robot Report, today announced the 2nd annual Robotics […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
5 Digital Marketing Trends to Consider for 2019
Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can fully adopt them. Every year, marketers scramble to adapt to the changing times, and often it can be difficult to keep up. As 2019 inches […]
Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
Getting Past the Hype About Customer Data Platforms (CDPs)
In today’s experience-driven, digital world your customers demand that you know who they are, what they’ve done and what they want across all channels. They demand a unified customer experience. However, this is impossible without unified customer data. But with data in disparate systems across your organization, it’s difficult to […]
9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019
At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]
Harbor Communications Merges with WTWH Media, LLC
Parent company of Convenience Store Decisions and Club & Resort Business joins forces with an eight-time Inc. 5000 honoree. October 4, 2018 — Harbor Communications, a b2b media company focused on the convenience store, petroleum, foodservice, club and resort industries has merged with WTWH Media, LLC, an award-winning integrated b2b […]
Webinar: What Every Marketer Needs to Know About Customer Engagement
This webinar was presented live on Thursday, October 18, 2018. Click below to watch on demand. A new customer reality equals a new marketing reality. Engaging with customers on a digital front has never been more important. But how can we go about that? In this webinar, marketers […]
Webinar Best Practices
If you have never sponsored a webinar, you may wonder what to expect. You might be curious about the technology used, and how you can best use that technology to present your message. Let’s review some best practices for creating a webinar that best delivers your message, creates engagement and […]
New expandable ad sizes for high impact messaging
WTWH now offers 2 new display products across most website properties. The new sizes involve producing two creatives per placement and can accommodate video and secondary assets to engage users on new products, whitepapers, special offers and other promotional messages. The first product is a 970 x 250 that when […]
WTWH Media Again on the Inc. 5000 List of America’s Fastest-Growing Private Companies
WTWH Media Ranked Number 4699 overall, 66% 3 year growth and on the list for eight consecutive years Cleveland, OH – Inc. magazine today ranked WTWH Media No. 4699 on its annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. This is the eight consecutive year […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]
DesignFast – Component Selection Made Simple
WTWH Media is pleased to launch a new online resource called DesignFast.com. DesignFast™ allows you to search and find products from trusted distributors containing millions of parts from thousands of manufacturers. Product data includes part numbers, part families, descriptions, data sheets and real-time pricing information as well as design engineering […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
Webinar: Best Practices for Webinars
This webinar was presented live on Wednesday, September 5, 2018. Click below to watch on demand. What does it mean to sponsor a custom webinar with WTWH Media? What should you expect for timelines, deliverables, promotion, outcomes? In this webinar you will learn best practices for a successful […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” […]
MozCon 2018: What All Marketers Can Do About Site Speed
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the […]