Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
Solar Power World announces the 2018 Top Solar Contractors class
Solar Power World, the solar industry’s leading business-to-business publication, today announced the release of its 2018 Top Solar Contractors list. The Top Solar Contractors list is the most recognized annual listing of solar contractors in the United States working in the utility, commercial and residential markets. “Solar Power World is very excited about […]
MozCon 2018: Machine Learning for SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how […]
MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental […]
MozCon 2018: The Golden Rules for Human-Centric Email Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
MozCon 2018: 2x Your Paid Search Revenue by Smashing Silos
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Amy Hebdon, Co-Founder of Paid Search Magic, took the stage at MozCon 2018 and hit us with some awesome knowledge. She began by explaining how to smash silos in your work environment and how […]
MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on […]
MozCon 2018: Ranking is a Promise – Can You Deliver?
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Dr. Pete Myers, Moz Marketing Scientist, decided to end the Monday session of MozCon 2018 with a “tough love” note discussing search intent. “How many times do you think someone gets an answer, that […]
2019 Renewable Energy Handbook Enhanced Listing Entry Form
Please use this form to submit enhanced listing information for our 2019 Renewable Energy Handbook. Fill out the form below completely and upload a high resolution company logo. If you’ve purchased an ad in the 2019 edition you may select up to three categories total in which to include your […]
Women in Engineering
Design World Media launches Women in Engineering Issue Digital Network, Events & Magazine plans to recognize inspiring women in design engineering Cleveland, OH – WTWH Media, LLC, a business-to-business publishing and event company, today announced the launch Design World’s Women in Engineering issue. The company’s flagship brand, Design World, will […]
Getting Started with Live Streaming: Everything You Need to Know
Facebook, Instagram, Twitter and YouTube are only a few of the social media sites that are starting to incorporate live streaming as an integral part of their platforms. This is because within the past year, live streaming has turned from an extra feature to a necessary feature for social media […]
WTWH Media announces inaugural LEAP Awards, plans to recognize excellence in engineering product design
Business-to-Business publisher WTWH Media, LLC, has announced the launch of the inaugural Leadership in Engineering Achievement Program (LEAP) Awards, a design engineering product competition that will honor the most exciting new products in a host of technology areas. The program will encompass products representing three of the company’s flagship brands: Design […]
Webinar: Leveraging Social Media to Maximize Events
This webinar was presented live on Wednesday, June 27, 2018. Click below to watch on demand. Your company is probably active on one of the social media channels. Whether it is Facebook, Twitter, LinkedIn, or Instagram. Register for this free webinar to learn how you can use social […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
How SEO Auditing Strengthens Your Marketing Strategy
To find out how well your website is performing, it is important to conduct frequent search engine optimization (SEO) audits. For many of us with basic knowledge of SEO, this may sound technical and daunting. However, is important to understand this process and how to implement it. Moreover, there are […]
John Lizzi, Executive Leader, Robotics at GE To Deliver Keynote at Robotics Summit & Showcase
Leader of GE’s Global Robotics Initiatives Will Emphasize Transformational Innovation at Event for Robotics and Intelligent Systems Technical Professionals Cleveland and Boston – Business-to-Business publisher WTWH Media, LLC announced John Lizzi, Executive Leader, Robotics, at GE to deliver a keynote address at the inaugural Robotics Summit & Showcase. The Robotics […]
Webinar: The Ultimate SEO Checklist – Actionable Steps to SEO Success
This webinar was presented live on Thursday, May 24, 2018. Click below to watch on demand. What is SEO? Why is SEO important to your marketing strategy? Register for this free webinar to learn what you need to know to optimize your site for search engines. This webinar […]
3 Facebook Updates You Should Know About
Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on […]
Four Tools You Can Use to Analyze Your Twitter Data
Twitter is used by businesses to communicate with their customers, view what’s trending around the world, and identify their audience. Twitter’s analytics provide an easy way to see the activity of your tweets and audience demographics. If your business wants to analyze more specific data about your Twitter, the following […]
Webinar: How to Use LinkedIn Ads to Reach Your Target Market
This webinar was presented live on Tuesday, May 1, 2018. Click below to watch on demand. LinkedIn offers many powerful marketing solutions that allow you to reach your B2B target audience effectively. With the help of LinkedIn Ads, you’ll be able to drive leads, build brand awareness, grow your […]