Getting a lot of high quality engineering leads is a challenge. This post outlines a framework for evaluating your engineering lead generation campaigns.

Landing pages and number of fields have a big impact on conversions. Most engineering lead generation campaigns have a standard number of fields.

Aligning your content marketing to the engineer's buying journey is critical. Nurturing your engineering prospects from awareness, to evaluation to purchase.

Both native advertising and sponsored content for engineers are powerful tools that marketers can use to increase campaign engagement and awareness.

There is inherent tension between marketing and sales. Nowhere is that more apparent than in the hand-off between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). This blog details the challenges of qualification of lead generation for engineers and technical audiences. Avoid leads getting cold; get your marketing team to help take over qualifying the sales leads.

Six ways to create purposeful marketing content for engineering prospects. Developing personas for your engineering prospects is hard work. We’ve never found a shortcut to understanding what engineers need from your product. However, once you have the personas you can create purposeful content that aligns with the stages of the engineer’s buying cycle, from awareness to consideration to decision making.

In this post we’ll cover 3 common errors engineering education marketers make on their landing pages. These mistakes can impede lead conversions, thereby reducing online registrations and enrollment. We’ll also show you how to fix them.

Learn how to measure the value of branding and lead generation in content distribution - adding a dollar amount to page views, engagement, and conversions.

Your great content needs help to find its target engineering audience. It’s the engagement that garners the likes, comments and shares your content for engineers deserves. We'll share the few distribution techniques that work for us.

Last month, we we almost 150,000 engineers visit us on mobile. Learn how marketers can leverage mobile to target engineering prospects.

Diversify your social media marketing approach for engineering audiences. In this post we’ll explore what social media platforms are worth your effort.

At some point yesterday ENGINEERING.com reached 1M followers on Facebook. We've now gone through and identified these six easy steps that made engineers follow us on Facebook. Follow these useful tips, and extend your own social reach with technical audiences!

Marketers at SolidWorks World talk about frustrations and successes. Software user conferences are great places to connect with software marketers, usually over a drink or three. Here are 3 themes I heard repeatedly at SolidWorks World in San Diego this week

At ENGINEERING.com, we’ve run dozens of higher education lead campaigns for online Masters programs. What we found is that people apply to online Masters of Engineering programs at schools they know. So if your school is more local or regional than national (and be honest with yourself) and you aspire to national or international admissions, then you have to spend some of your marketing budget on branding and awareness campaigns.

A recent ENGINEERING.com survey revealed that 85% of engineering marketers have a video budget for 2014. What’s more, fully 56% of all engineering marketers plan to spend more on video in 2014 than they did in 2013. Why? Video works well to drive prospects to the next step in the buying process.