#CMWorld: Turning Fans into Profits with Facebook Ads
Jon Loomer, owner of JonLoomer.com shares the strategies he used to turn Facebook fans on his Jon Loomer Digital page into profits. Check out the key takeaways tweeted during Jon’s session at Content Marketing World in this Twitter Recap. [View the story “#CMWorld: Turning Fans into Profits with Facebook Ads” […]
#CMWorld: How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make
Stephan Spencer, Author of “Google Power Search” shares the top 10 SEO mistakes from content marketers at Content Marketing World 2014. If you are doing any of the following in as part of your content marketing, stop! Going for likes, not links Misplacing content Targeting the wrong audience Not utilizing […]
#CMWorld: Implementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche, VP Marketing & Consumer Insights for Symrise NA shares his tips for content marketing success based on Symrise’s content strategy at Content Marketing World 2014. Before beginning they determined their objectives, which were to become a thought leader, provide value to customers and potential customers and to create […]
#CMWorld: How to Write Blog Posts that Get Read & Shared
Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement
Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be […]
Content Marketing World 2014: Kickoff Twitter Recap
[View the story “Content Marketing World 2014: Kickoff Twitter Recap” on Storify]
How engineering marketing will fundamentally change over the next 5 years
Engineering marketing trends, CMO insights, Digital Media Channels, Big Data, Analytics in marketing
Does Marketing Automation live up to the Hype?
engineering marketers, marketing qualified leads, marketing automation, lead generation, landing pages
It’s All Marketing Event Overview
WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
What can a 3D Printing Marketer do when the hype is over?
biggest challenge facing engineering marketers, 3D Printing, qualified engineering leads, engineering marketers, marketing qualified leads
8 Steps to an Outstanding Webinar for Engineers
8 Steps to an Outstanding Webinar for Engineers
Should engineering marketers be publishers? It depends on the content.
Why are so many engineering marketers relying on trade pubs to write and publish their stories? Turns out, there is a very good reason.
Anatomy of a Landing Page for Engineers
Many engineering marketers are running lead generation campaigns by trading assets for contact information or running webinars.
Content Marketing Ideas: 9 Ideas of Content to Create Now
1) Key Takeaways: Take notes while listening to a webinar or attending a seminar. Then afterwards do a quick write-up about the main topics or the takeaways you found the most helpful. This works best when done during the event or right after the event as the content can be […]
15 Tips To Executing A Fantastic Webinar
A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority in your field. Below, we’ll outline some of the tips that can […]
Improve Your Content Marketing
In this Slideshare presentation you’ll takeaway tips on how to improve your current content marketing. Get in touch with Heather at @WTWH_Heather.
Social in 60: 7 Tips to Spring Clean Your Social Media
https://www.youtube.com/watch?v=IkSwOBHx5eE In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works […]
Canada’s Anti Spam Legislation is a Big Deal for Engineering Marketers
On July 1, Canada will implement new anti-spam legislation that is the strictest in the world. If your marketing territory includes Canada and you send email to the Great White North, then read on.
Reaching Engineers in a Mobile World
Mobile Internet usage is predicted to reach 25% of all Internet traffic by the end of 2014. If your marketing team learns how to develop an audience on mobile before your competitors, you’ll have a huge advantage in the months to come. This post outlines a framework to do so.
Pitching a Story to Engineering Publications
Pitching a story to engineering publications works best when you spread your stories. This post outlines a framework to get published.