WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • May 29, 2014
  • John Hayes
  • 0 Comments
  • 145 Views
  • 0 Likes
  • Content Marketing

Pitching a Story to Engineering Publications

Content marketing works best when you can spread your stories

People pitch stories to ENGINEERING.com every day.  We even have a simple button for it. I read them all, but we don’t publish many.

Here’s what it takes to get published:

  1. Submit a story that is broadly interesting to engineers.  If for example, you are really excited about a new valve assembly (now 4,200 psi!), then we are happy for you.  But that’s not interesting to enough of our audience to get published.  On the other hand, if you have a new version of a popular CAD program, you probably don’t have to submit anything.  We’ll probably write about it even without your submission. Here’s what it takes to get published:
  2. Product pitches are dull.  Application stories are interesting.  If you write a story about how your product solved a real-world problem you stand a much better chance, particularly if you only mention your product once.
  3. bigstock-Hand-Drawing-Content-Flow-Char-41633221Add some technical details in your article submission.  Talking only about features and benefits is boring.  Instead, describe, or better yet show with pictures, how the application was done.
  4. Use proper English for your pitch.  If you write a poor email, chances are that your article submission is poor too. Our editors can only do so much with a badly written piece. 

 I hope this view from the editor’s chair helps get your content stories published. 

 If you are struggling with getting media coverage, we offer services to ensure your posts reach more engineers, or we can assign an editor to write them for you.

Prev PostTwitter Advertising – What $100 (might) Get You
Next PostNew Twitter Design: Twitter Photo Collage & Tagging Features
Related Posts
  • Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out June 17, 2025
  • Marketing Momentum: How to Stay Ahead Before the Summer Slowdown May 20, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy