Pitching a Story to Engineering Publications

Content marketing works best when you can spread your stories

People pitch stories to ENGINEERING.com every day.  We even have a simple button for it. I read them all, but we don’t publish many.

Here’s what it takes to get published:

1. Submit a story that is broadly interesting to engineers.  If for example, you are really excited about a new valve assembly (now 4,200 psi!), then we are happy for you.  But that’s not interesting to enough of our audience to get published.  On the other hand, if you have a new version of a popular CAD program, you probably don’t have to submit anything.  We’ll probably write about it even without your submission. Here’s what it takes to get published:
2. Product pitches are dull.  Application stories are interesting.  If you write a story about how your product solved a real-world problem you stand a much better chance, particularly if you only mention your product once.
3. Add some technical details in your article submission.  Talking only about features and benefits is boring.  Instead, describe, or better yet show with pictures, how the application was done.
4. Use proper English for your pitch.  If you write a poor email, chances are that your article submission is poor too. Our editors can only do so much with a badly written piece.