Three Free Research Reports for Engineering Marketers
There is no denying that marketing is becoming a data science. Research is helping engineering marketers understand what campaigns are working.
How to Turn Pins into Customers and Profit with Pinterest
Pinterest is great social media tool that should be utilized in your campaign for a couple reasons. First, it is a simple and easy-to-use platform to share your content and save you time. And who couldn’t benefit from some extra time to spend on other tasks? Second, it reaches a […]
7 Qualities of Successful Companies Using Content Marketing
Are you curious about what it take for your company to be successful in content marketing? Marcus Sheridan shared his expertise on the subject at Social Media Marketing World 2016. Marcus Sheridan is one of the top thought-leaders in the digital sales and marketing industry. He owned a swimming pool […]
Four myths about content marketing to engineers
Content marketing is different than typical campaign-oriented marketing in several ways. Find out what are the myths vs realities of content marketing
Online Engineering Communities Provide Useful Insights for Marketers
If you want to learn about engineers who might be prospects for you, it’s worthwhile to check out Eng-Tips Engineering Forums.
Surveys can help you create outstanding downloadable content for your prospects
Ask critical questions to identify the best prospects from an engineering audience using surveys and research reports.
5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]
Four Steps to Better Alignment Between Marketing and Sales
So how do you get better alignment? One place to start is by meeting with the leaders in your company to get sales and marketing to agree on a number of key criteria.
Manufacturers say Content Marketing Isn’t Working, But Will Do More Anyway
ENGINEERING.com commentary and supporting research based on CMI's B2B Manufacturing Content Marketing
2016 Benchmarks, Budgets and Trends research report.
Engineering is multidisciplinary – Is your marketing?
How industrial and engineering marketers can deliver a unified message to a multidisciplinary engineering audience.
Research Report: Engineering Marketers’ 2016 Campaign Plans
See the research report to learn about engineering marketers and their 2016 campaign plans.
How Engineering Software Marketers Use Social Media
Design software companies build brand awareness using social media. Read our Digital Marketing to Engineer blog post to find out the how and why!
Engineering Software Marketers say Branding is Top Priority in 2016
Software marketers, even more than other engineering marketers, are hyper-sensitive to gaining brand awareness. Brand awareness is 2016's top priority.
Telling an engineering story that will generate leads
Summary of MM Matters podcast with Bruce McDuffee and John Hayes: how to tell a lead generating engineering story.
Email for Industrial Marketing – Back from the Dead?
Is email for industrial and engineering marketing dead? We analyze email marketing trends to engineers for 2014 to 2016.
Manufacturing marketing is moving to digital media
Recent data from the 2016 survey of engineering marketers' campaign plans reveal that manufacturing marketing is moving to digital media.
Top Three Trends for Engineering Marketers in 2016
Our 2016 research into top trends in marketing budgeting reveal that video, case studies and webinars are the biggest movers in 2016.
How are engineering marketers spending their budgets in 2016?
How are engineering marketers spending their budgets in 2016? What marketing strategies are most important in industrial marketing? Take our survey.
Lead Generation Forms – What’s Too Much Information?
What's too much information on your conversion forms? Learn marketing to engineers best practices in terms of lead generation.
Do banner ads fit into your engineering marketing campaigns?
Why does banner advertising have a bad rap for branding in engineering marketing? And how should you be looking at it?