The Role of Marketing in Complex Solution Sales: using PLM as an example
Four ways that digital marketing can help the sales process for complex and expensive engineering projects.
How to Nurture your Engineering Leads so they are Ready for Sales
ENGINEERING.com's step by step guide on how to develop a lead nurturing campaign for your engineering leads.
Why Engineering Marketers Aren’t Getting Credit for their Leads
The classic dilemma of marketing not getting credit for the leads they generate. Industrial marketers are increasingly held more accountable for ROI and revenue generation.
Interactive cover of Compass Magazine is the coolest engineering marketing of 2015 so far
The interactive magazine imagery on Dassault's magazine cover shows how engineering marketers may use cross-platform technologies in the future.
Marketers of Master’s of Engineering Degrees face Special Challenges
What are the challenges university marketers face when getting enrolment for their master's of engineering programs? Here's what we've learned from matching engineers to US universities and colleges.
Why packaged solutions work in the computer hardware industry
We give three reasons why end-to-end packaged solution selling in the computer hardware and computer workstation industry works.
#Mobilegeddon Guide for Engineering Marketers
Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers.
Advertising with an Engineering Publication – Does Size Matter?
Traditional engineering print publications fall short on metrics, ROI & ROMI tracking, and flexibility - digital media companies delivers on this.
A Framework for Deciding What to Say in Technology Marketing to Engineers
Our framework for how to budget a technology announcement to your engineering audience with the computer hardware industry as an example.
A Simple Formula for Budgeting Content Promotion
How should you budget your marketing spend for your next content marketing and content distribution campaign? We give you a simple formula.
Why “Credible Sponsored Content” is Not an Oxymoron
Your content creation campaign for engineers must go beyond content creation -do you have a content distribution and amplification strategy in place?
#SMMW15: The Secret Sauce in Your Content Barbecue
Ann Handley is the author of the book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, she is […]
Manufacturers are Laggards in Digital Marketing – Why that’s Good News
Digital marketing strategy in manufacturing lags significantly behind B2B industry benchmarks. Turn it to your advantage - be an early adopter.
Why Won’t My Slimy Marketing Tricks work on Engineers?
Engineers respond to marketing messages differently because of how engineers think. Engineering marketers: get into the mind of an engineer here.
Manufacturing Marketers: 3 Fixes for Your Content Marketing Strategy
Manufacturers and distributors: three common content marketing fails and how to fix them.
Here’s how to Generate More Leads at Your Next Live Event for Engineers
Here's how to leverage digital media solutions to capture online audiences for your live events.
Beyond mobile marketing: driving cross-screen engagement in your engineering audience
Customer interaction with your marketing funnel differs on each mobile device. Learn about cross-screen engineering customer engagement here.
Quiz Results Show Engineering Marketers could Brush Up on their Analytic Skills
Get some CMO insights from our quiz to engineering marketers and measure yourself against others in the industry.
Is Print Media Dead to Engineering Marketers?
A total of 71% of engineering marketers will spend less on print campaigns than last year
#MediaCLE: How to Launch Your Own Media Property or Grow Your Media Career in NEO
On April 15, three of the most successful digital media companies in Northeast Ohio are coming together to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is […]