How are engineering marketers spending their budgets in 2016?

How does your 2016 budget compare with other engineering marketers? What campaigns will they run?  What marketing strategies are most important?

Please help us answer these questions by completing this 3-minute survey. As a thank you, we’ll enter you in a draw to win one of three $100 Amazon gift cards.  We’ll also share the survey results with you in early 2016.

 

Thanks to those of you who have already completed the survey.  Early results show a clear direction for content creation.

In 2014, only 34% listed content creation as one of their biggest marketing challenges.  Well, that issue is only getting bigger.  In 2015 it was listed as a top challenge by 39% of marketers.  Now preliminary data indicates that 48% consider it the biggest challenge for 2016.

Do you agree with these early results? Let us know your thoughts in the survey: https://www.surveymonkey.com/r/MGVL7P7

We look forward to sharing results with you in 2016.

John