MozCon 2018: Machine Learning for SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how […]
MozCon 2018: The Golden Rules for Human-Centric Email Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
MozCon 2018: 2x Your Paid Search Revenue by Smashing Silos
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Amy Hebdon, Co-Founder of Paid Search Magic, took the stage at MozCon 2018 and hit us with some awesome knowledge. She began by explaining how to smash silos in your work environment and how […]
MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on […]
Webinar: Leveraging Social Media to Maximize Events
This webinar was presented live on Wednesday, June 27, 2018. Click below to watch on demand. Your company is probably active on one of the social media channels. Whether it is Facebook, Twitter, LinkedIn, or Instagram. Register for this free webinar to learn how you can use social […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
How SEO Auditing Strengthens Your Marketing Strategy
To find out how well your website is performing, it is important to conduct frequent search engine optimization (SEO) audits. For many of us with basic knowledge of SEO, this may sound technical and daunting. However, is important to understand this process and how to implement it. Moreover, there are […]
Webinar: The Ultimate SEO Checklist – Actionable Steps to SEO Success
This webinar was presented live on Thursday, May 24, 2018. Click below to watch on demand. What is SEO? Why is SEO important to your marketing strategy? Register for this free webinar to learn what you need to know to optimize your site for search engines. This webinar […]
Webinar: How to Use LinkedIn Ads to Reach Your Target Market
This webinar was presented live on Tuesday, May 1, 2018. Click below to watch on demand. LinkedIn offers many powerful marketing solutions that allow you to reach your B2B target audience effectively. With the help of LinkedIn Ads, you’ll be able to drive leads, build brand awareness, grow your […]
What Is The GDPR? (And What It Means For Marketers)
Note: You can read my full analysis of the GDPR here. Additionally, we’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a new European Union regulation with global implications, is set to go into effect on May 25th. […]
Webinar: Making Your Sales Leads Actionable And Manageable
This webinar was presented live on Wednesday, April 11, 2018. Click below to watch on demand. Learn how LeadLift, WTWH’s new lead management tool, improves the quality of your leads and how you manage them. Accurate and data-robust leads are more actionable for your sales team, paving the […]
What You Need to Know About Facebook’s Latest News Feed Change
It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of […]
Why you should invest in SEO
Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you […]
4 Engagement Metrics Marketers Must Measure
Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]
Full Analysis: The General Data Protection Regulation
Note: We’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of […]
What Every Marketer Needs to Know About Google Analytics
Google Analytics is a tool that can track and report what’s happening on your website. It has several features that allow you to better understand who your site users are, what content they are consuming and how they found your website. This data will help you understand what is working, how […]
4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates […]
Webinar: What Every Marketer Needs to Know About Google Analytics
This webinar was presented live on Wednesday, December 13, 2017. Click below to watch on demand. Google Analytics is a repository of valuable, multiple data points about your website traffic, but what are the metrics you should be analyzing on a regular basis and how do you use […]
Twitter Changes to 280 Characters: Pros and Cons
Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 […]
Webinar: What Every Marketer Needs to Know About Google Analytics
This webinar was presented live on Wednesday, December 6, 2017. Click below to watch on demand. Google Analytics is a repository of valuable, multiple data points about your website traffic, but what are the metrics you should be analyzing on a regular basis and how do you use […]