5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
What is a Keyword Gap Analysis?
When it comes to SEO, it’s more of a marathon than a sprint. No matter the pace, there is still competition to rank number one on search engines. A keyword gap analysis allows you to compare your keyword rankings to another domain’s rankings. This will help you discover opportunities you […]
Aligning Content Marketing with the Buyer’s Journey
According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a […]
Take A Journey with Instagram Stories
Whenever I am talking to someone about social media, I always talk about showing everyone your company’s journey. Whether you’re releasing a new product, going to a tradeshow, or even showing what’s going on behind the scenes. Your audience wants to see that process and have an inside look at […]
How to Write Meta Descriptions for SEO
A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader […]
Webinar: Buyer Personas for Social Media – April 16
This webinar was presented live on Tuesday, April 16, 2019. Click below to watch it on demand. Are you struggling to create social content that engages your audience? Does your organization need more visibility? If you answered yes to either of these questions, join us for our upcoming […]
Tools to Help Spice Up Your Social Media Presence
When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing posts that include images, GIFs, and videos to […]
How To Improve Website Traffic Using These 5 SEO Tools
If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape […]
4 Lead Management Challenges Facing Manufacturers & Their Channel Partners
Lead management for manufacturers and their channel partners is no easy task. At the manufacturer level, aggregating and organizing sales leads can be an arduous process, and subsequently formatting and cleaning those leads can be even more time-consuming. But even once these leads are cleaned, qualified and ready to distribute, […]
Buyer Personas for Social Media
A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes your social marketing campaign. Engagement is one of the most important metrics in social reporting. Our overall goal with a social campaign is to have […]
How to Optimize Your Twitter Schedule
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying to create engagement with your specific target audience due to the huge flow of tweets that come across each user’s screen. To help marketers better […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]
5 Digital Marketing Trends to Consider for 2019
Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can fully adopt them. Every year, marketers scramble to adapt to the changing times, and often it can be difficult to keep up. As 2019 inches […]
Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
Webinar: What Every Marketer Needs to Know About Customer Engagement
This webinar was presented live on Thursday, October 18, 2018. Click below to watch on demand. A new customer reality equals a new marketing reality. Engaging with customers on a digital front has never been more important. But how can we go about that? In this webinar, marketers […]
Webinar Best Practices
If you have never sponsored a webinar, you may wonder what to expect. You might be curious about the technology used, and how you can best use that technology to present your message. Let’s review some best practices for creating a webinar that best delivers your message, creates engagement and […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]
Webinar: Best Practices for Webinars
This webinar was presented live on Wednesday, September 5, 2018. Click below to watch on demand. What does it mean to sponsor a custom webinar with WTWH Media? What should you expect for timelines, deliverables, promotion, outcomes? In this webinar you will learn best practices for a successful […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]