Webinar: Leveraging content affinities for effective marketing campaigns – November 5

This webinar was presented live on Tuesday November 5, 2019. Click below to watch it on demand. 

 

 

Learn how we are using machine learning and natural language processing to better understand the content affinities our users have across our network of 45+ websites. We’ll also explore how we are aligning content affinity groups with advertiser messaging to deliver the right message, to the right person, at the right time.

Attendees of this webinar will learn:

• How content affinity groups are created
• Content affinity targeting opportunities
• What type of messaging is resonating with content affinity groups

Featured Speakers:

Virginia Goulding
Vice President of Digital Marketing
WTWH Media

 

 

Scott McCafferty
Co-Founder, Managing Partner
WTWH Media

 

 

Sponsored by: