Using Pinterest As Your Next Marketing Platform
In this SlideShare presentation you’ll find out the “how” and the “why” behind using Pinterest as your next marketing platform.
WTWH Media’s Free One-Day Summit: It’s All Marketing
From banner ads to search to social to content marketing, whatever you call the changing landscape of digital, “It’s All Marketing.” We’ve teamed up with the best and brightest in the industry to bring together the first-ever WTWH Media, one day summit. Check out the recap of our event held […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]
Infographic: How Many B2B Businesses Use Social Media Marketing and How?
I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing the boat. A couple of weeks ago, I wrote about how social media use is on the rise in the workplace, but this infographic shows […]
21 Rules for Effective Social Media Marketing Strategies
When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are doing. You also assume that they know the unwritten rules of social media of what you should and shouldn’t do. In life, there are no […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
Why Google+ Could Be the Beginning of the End of Google
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]
Creative Packaging
Pliny the Elder is one of the best beers currently made and I seek incessantly to find it at a local Whole Foods Market since they are the only folks in town who get it from time to time. The shipment comes in every Wednesday, so I go and beg […]
Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
Digital Marketing Mixer
For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as much as possible. First off – Social Media- most jam packed. Highlights on starting in social media. Key points: Start small Vision statement/ mission- (take […]