How to Create Compelling Content Marketing at a Tradeshow… Quickly!
Utilize Twitter: Twitter is the best platform to utilize at conferences and tradeshows because it is a real-time newsfeed. Many events take advantage of this and create a hashtag for attendees to use while “live-tweeting” the event. To better engage in the online discussions create a focus list for the event hashtag in Tweetdeck to see all of the tweets from other attendees; this will make it easy to see and respond to tweets. Engage with the other attendees by responding and re-tweeting their tweets. When live tweeting be sure to always include the event hashtag as well as the speakers’ Twitter handles to ensure your tweet will be part of the real-time conversation. Tweets can later serve as digital notes when you are looking for content marketing inspiration!
Curate Tweets: Take advantage of the real-time newsfeed online and curate everyone’s tweets covering the tradeshow or each speaker for a quick and easy blog post. This is very easy to do using Storify, which is a tool to curate content from many different platforms. Search for the event hashtag or key speakers’ Twitter handles to find relevant tweets. After curating the content be sure to embed the story into WordPress before sharing online so traffic is directed back to your website not Storify. Curating tweets is best done during the event when attendees are “live-tweeting.” After the tweets are curated and the Storify code is embedded onto your site tweet the post out to everyone whose tweet was shared in your post. People are more likely to click and read content that they are a part of!
Conduct Interviews: Take advantage of downtime during the event by interviewing speakers and other attendees. Ask speakers questions about their presentations and ask other attendees what they have enjoyed about the tradeshow, why they are attending, etc. Compile their answers into a quick blog post after the interview. Bonus points for videoing the interview to create a multi-media blog post featuring both written and video content!
Key Takeaways: Continue the discussion after the event by reviewing all notes from the event and writing a blog post with the key takeaways you found most helpful or important. This will serve as a great event recap for others who did not attend the same session or for those who were unable to attend the event at all!
Tip: Click the links throughout the post for examples of content marketing produced at tradeshows.
Looking for more information on content marketing?
Why You Need a Content Marketing Plan NOW
Content Marketing Ideas: 9 Ideas of Content to Create Now
Webinar: How to Begin and Win With Content Marketing
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Follow the WTWH Marketing Lab @WTWH_Marketing
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