10 Ways to Improve Your Facebook Reach
This past week I attended Social Media Marketing World hosted by Social Media Examiner and left with a wealth of information. For instance, did you know reach is measured more accurate on Facebook than any other social media platform? Mari Smith provided this bit of information in her session,“10 Ways to […]
10 Social Media Best Practices for Businesses
Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business. Do’s 1) Use Social Media as a […]
9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Facebook Pages Best Practices (Video)
In this video, Jeff Kanter, Product Manager at Facebook, and Blaise DiPersia, Product Designer at Facebook, talk about Facebook pages for business in a breakout session for Facebook marketing. Blaise covers the design and philosophy behind the Facebook pages cover photo, Timeline, pinned posts, highlights, and the new admin panel. […]
What is Facebook EdgeRank – Facebook for Business 101
Many Facebook page managers ask me “Why aren’t more people seeing my posts?”. It’s true, if someone has x-number of Facebook fans, generally only a fraction of those fans will ever see your posts. But why? Research reveals that only 16% of your fans will see you posts on average, […]
Content Marketing World 2012
Content Marketing World was my first conference I ever attended. For my first conference I’d say it was a success – I got a high-five from Rick Springfield, I sat front row while Jack Hanna brought his animals out and gave one of the best speeches I’ve ever heard and […]
How to Edit Comments in Facebook
It seems that Facebook has finally listened to the users…on one point. After many years of groaning, Facebook has finally made it possible for you to edit comments after you hit “Enter.” In the past, the only thing you could do to correct your errors was delete the comment and try, try […]
How to Set Up A Successful Facebook Ads Campaign
If you are a social media marketer, chances are that you have dealt with Facebook ads, and if you haven’t, you probably will or ought to in the near future. I’ve created over 100 Facebook ads for various social media accounts, and I’ve learned a couple of things along the […]
Must-Know Things About The New Facebook Plugin for WordPress
In case you haven’t heard, Facebook recently released an easy-to-install Facebook plugin for WordPress sites. This replaces lines of coding that you used to have to struggle with to integrate Facebook with your site. This Facebook plugin allows you to easily integrate Facebook features like social publishing, the Like button, […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
Arguably The Most Important Facebook Status Update Ever
In his hoodie, Facebook creator, Mark Zuckerberg, rang the ceremonial NASDAQ bell to to signal Facebook’s first day of trading. So what was the first thing Zuckerberg did after he rang the bell? In classical social media-fashion, he updated his Facebook. Below are some screenshots of his updates on his […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
Facebook Timeline Cheat Sheet
Facebook is changing all business pages to its Facebook Timeline format beginning March 30, 2012. To help you transition your business page to Facebook Timeline, I’ve compiled this cheat sheet that has things you need to you know. See something that I missed that would be helpful for this Facebook […]
Why Google+ Could Be the Beginning of the End of Google
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]
A Typical Day for a Social Media Manager [Infographic]
When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]