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  • June 23, 2022
  • Jill Bresnahan
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Ways to Effectively Cover B2B Events Through Social Media

B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
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  • May 30, 2019
  • Taylor Meade
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  • 205 Views
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How Marketers Can Build Trust Through Storytelling

We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
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  • March 27, 2019
  • Taylor Meade
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  • 173 Views
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3 Ways to Increase Organic Traffic on Social Media

In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]
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  • July 8, 2015
  • Carli Evilsizer
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3 Social Media Marketing Updates You Should Already Know About

The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about?  Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a […]
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