Why You Still Need to Value SEO, Despite ChatGPT On the Rise
ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
Keyword Basics: Branded vs. Non-Branded
Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]
Why you should invest in SEO
Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you […]
#SMMW15: Google+ Ninja Tactics
Google+ Ninja Tactics: Maximize your Google+ Tactics Lynette Young: Lynette is the founder of Purple Stripe Productions and acting director of Marketing Technologies at Mingl Marketing. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, […]
7 Tips to Optimize Posts on Google+
Why do I need to be on Google+ ? There are over 540 million monthly active users. Google+ is a content-based platform with content-heavy posts performing the best. Google crawls their own social site before other websites so posting content on Google+ helps it index quicker. How can I […]
8 Great Examples of Companies Using the New Google+ Cover Photo
Google+ recently unveiled their new, large cover photos for profiles and pages. While this feature isn’t yet mandatory, my hunch is that it will be in the near future. In addition to the new, large cover photos (up to 2120px by 1192px), Google+ also added a couple of other new features: A […]
How Augmented Reality Can and Will Affect Your Social Media Strategy
Google seems to be changing our lives in many ways and one thing that is on its testing board right now could make us feel like we’ve finally arrived in “the future”. In a New York Times article, it reported that Google is beginning to test its Augmented reality glasses […]
Why Google+ Could Be the Beginning of the End of Google
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if […]