#SMMW15 Panel: is Content Killing Social Media?

During this session Mari Smith, Guy Kawasaki and Christopher Penn debated and shared insights about whether content marketing is killing Social Media.

Mari Smith: Mari is a leading social media strategist, widely recognized for her Facebook marketing expertise. She is author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Both Forbes and D&B Credibility named Mari one of the top 10 social media influencers, and Fast Company dubbed her the “Pied Piper of the Online World.” As a speaker and consultant with over twelve years in the fields of relationships, marketing and internet technology, she helps corporations and entrepreneurs optimize their social presence online.

Guy Kawasaki: Guy is the chief evangelist of Canva, an online graphic design tool. Formerly advisor to the CEO of Motorola and chief evangelist of Apple. Guy has written thirteen books including The Art of Social Media, APE: Author, Publisher, Entrepreneur–How to Publish a Book, What the Plus! Google+ for the Rest of Us, and Enchantment: The Art of Changing Hearts, Minds, and Actions. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Christopher Penn: Christopher is the Vice President of Marketing Technology at SHIFT Communications, a public relations ﬁrm, as well as the co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the co-author of Marketing Blue Belt: From Data Zero to Marketing Hero.

Have your social feeds been filled with endless videos and trending news?
Is Facebook starting to feel like “traditional media?”
Is the trend of closing blog comments a sign of times to come?
Are marketers so focused on pushing out content that they’ve forgotten the social side of “social media?”
Does engagement matter, really?
Or is everything about the almighty eyeball?

Check out some of the Tweets below and follow @WTWH_Jen and @WTWH_Nicole for live tweets from #SMMW15!