Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
Social Media Marketing World: What Did We Learn?
Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A […]
#SMMW15: Google+ Ninja Tactics
Google+ Ninja Tactics: Maximize your Google+ Tactics Lynette Young: Lynette is the founder of Purple Stripe Productions and acting director of Marketing Technologies at Mingl Marketing. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, […]
Google and Twitter Partner Up, Again
Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute […]
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at […]
7 Tips to Optimize Posts on Google+
Why do I need to be on Google+ ? There are over 540 million monthly active users. Google+ is a content-based platform with content-heavy posts performing the best. Google crawls their own social site before other websites so posting content on Google+ helps it index quicker. How can I […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
8 Great Examples of Companies Using the New Google+ Cover Photo
Google+ recently unveiled their new, large cover photos for profiles and pages. While this feature isn’t yet mandatory, my hunch is that it will be in the near future. In addition to the new, large cover photos (up to 2120px by 1192px), Google+ also added a couple of other new features: A […]
Social Media Statistics Recap for 2012
2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]
Do Your Fans Like What You are Posting on Facebook?
Have you ever followed brand pages on social media platforms such as Facebook, Twitter, and Google+, and all they ever do is post links back to their website? I do (as well as many of my friends and colleagues), and I’m not the only one who thinks that it gets […]