Marketers – Your Chance to Ask Engineers about Their Content Preferences
We’ll be running a survey about how engineers consume content. Are there any questions you, as an engineering marketer, would like us to ask?
Three important content trends for engineering marketers
It’s frustrating to be an engineering marketer who creates an excellent piece of content, only to see it get no views. Three trends impacting distribution.
Two Ways to Boost Your Engineering Content Reach on Facebook
Why use Facebook for content amplification to engage engineers and tips on how to extend the reach
Five New Campaign Ideas to Juice Your Engineering Marketing Success
This is the time of year when engineering marketers are looking for new campaign ideas. We share survey, native, video and sponsored content ideas
Webinars: Marketers are Going where the Engineers Are
Marketers are paying attention to the fact that more engineers are gathering their information from online webinars
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Content marketing isn’t simple or cheap, so committing to a content strategy can be daunting. Read about how you can justify telling engineering stories.
Proving that Content Marketing Works for Manufacturers
Content marketing isn’t simple or cheap, so committing to a content strategy can be daunting. Read about how you can justify telling engineering stories.
Three Free Research Reports for Engineering Marketers
There is no denying that marketing is becoming a data science. Research is helping engineering marketers understand what campaigns are working.
Four myths about content marketing to engineers
Content marketing is different than typical campaign-oriented marketing in several ways. Find out what are the myths vs realities of content marketing
Online Engineering Communities Provide Useful Insights for Marketers
If you want to learn about engineers who might be prospects for you, it’s worthwhile to check out Eng-Tips Engineering Forums.
Surveys can help you create outstanding downloadable content for your prospects
Ask critical questions to identify the best prospects from an engineering audience using surveys and research reports.
Four Steps to Better Alignment Between Marketing and Sales
So how do you get better alignment? One place to start is by meeting with the leaders in your company to get sales and marketing to agree on a number of key criteria.
Manufacturers say Content Marketing Isn’t Working, But Will Do More Anyway
ENGINEERING.com commentary and supporting research based on CMI's B2B Manufacturing Content Marketing
2016 Benchmarks, Budgets and Trends research report.
Engineering is multidisciplinary – Is your marketing?
How industrial and engineering marketers can deliver a unified message to a multidisciplinary engineering audience.
Research Report: Engineering Marketers’ 2016 Campaign Plans
See the research report to learn about engineering marketers and their 2016 campaign plans.
How Engineering Software Marketers Use Social Media
Design software companies build brand awareness using social media. Read our Digital Marketing to Engineer blog post to find out the how and why!
Engineering Software Marketers say Branding is Top Priority in 2016
Software marketers, even more than other engineering marketers, are hyper-sensitive to gaining brand awareness. Brand awareness is 2016's top priority.
Telling an engineering story that will generate leads
Summary of MM Matters podcast with Bruce McDuffee and John Hayes: how to tell a lead generating engineering story.
Email for Industrial Marketing – Back from the Dead?
Is email for industrial and engineering marketing dead? We analyze email marketing trends to engineers for 2014 to 2016.
Manufacturing marketing is moving to digital media
Recent data from the 2016 survey of engineering marketers' campaign plans reveal that manufacturing marketing is moving to digital media.