Account Based Marketing for the Engineering Marketer
How Account Based Marketing (ABM) works and how it can be used in industrial marketing to engineers.
Should Engineering Marketers Join the Google Ad Boycott?
How will the Google ad boycott affect engineering marketing? What questions should marketers be asking and how can they protect their brands?
How to Compensate an Industrial Marketer
Determining the right compensation for industrial marketers is difficult . This post, examines the most common evaluation metrics & recommends best practices
McKinsey to Marketers – Focus on Top of Funnel to Drive Revenue Growth
McKinsey found that 87% of consumers are not brand loyal. We examine the industrial marketing implications & how top-of-funnel activity combats this challenge
Top 5 Trends for Engineering Marketers in 2017
2017's engineering marketing world will be shaped by these 5 tactics according to a survey of industry insiders
How to Rock Your Next Webinar for Engineers
The top 5 things engineering marketers need to do to run a successful webinar from our experts who've run over 100 webinars for the engineering community
5 Quick Industrial Lead Generation Tips
The experts at ThomasNet RPM drop by to share their top 5 tips for quick industrial lead generation
Mobile Engineering Marketing – the Biggest Missed Opportunity of 2017?
Mobile marketing / advertising to engineers is a major missed opportunity. John Hayes examines why marketers should start creating content for smartphones
33% of Engineering Marketers have Bigger Budgets in 2017. Are you one of them?
John Hayes goes over some of the preliminary results of the 2017 Marketing Campaign Plans Survey, specifically whether budgets are up in the new year
How will Engineering Marketers Allocate their Budgets in 2017?
ENGINEERING.com's annual engineering marketing campaign survey for 2017. What it will cover and how you can participate.
Survey and Research reports – Two Birds for Engineering Marketers
John Hayes reviews how engineering marketers can leverage survey research to two ends - content creation and market research
Marketers Struggle to Reach Young Engineers – Here’s Why
An in-depth analysis of how millennial engineers differ from their old peers. 5 Key insights
Manufacturing Marketers Report Success with Content Marketing: Survey
Outlining ENGINEERING.com's next market research study
Content Marketing to Automotive Engineers (Clone) HubSpot Test!
Results of survey research on how engineers interact with email marketing
Content Marketing to Automotive Engineers
Results of survey research on how engineers interact with email marketing
97% of Engineers Will Consider any Email You Send – Survey
Results of survey research on how engineers interact with email marketing
When Should Engineering Marketers Pass a Lead to Sales?
When to pass a lead on to
Millennial Engineers Don’t Consume Content the Same Old Way – Survey
There is a very strong correlation between the age of the engineer and the device they use to consume engineering information
875 Engineers Say Where They Get Their Information
Marketers need to know where engineers go to get their engineering information. We just ran a survey with engineers to get this information for you.
The Risks of Outsourcing your Engineering Content Creation
We know that creating engineering content to feed your marketing funnel is a hassle. No doubt you have been tempted to outsource your content creation.