LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting business results from LinkedIn, SlideShare and associated apps.
Todd says that, fundamentally, Linkedin is one of the strongest ways to generate new business. As Linkedin users create an online professional identity, many are, likewise, publishing on the platform. Companies must take advantage of this opportunity by reposting and repurposing their content. One of the best tips for publishing on Linkedin is instead of posting the article as a whole, include only the first couple paragraphs, followed by a “read more” link, directing the user back the site.
Another great way to get the most out of Linkedin is to create a group. By managing a Linkedin group, you have the option to email members weekly, which, according to Todd, is the “the golden goose” of social media features. Remember to manage – the key to running a successful, well-rounded group is to be consistent and extremely vigilant.
Linkedin is constantly improving. Changes to come? Single-click to add content from Pinterest, Youtube, etc., as well as improvements to mobile, advertising, and group management tools.
Are you skeptical of Slideshare‘s ability to help your business online? Don’t be. Slideshare gets 60 million visits a month – your company page, however, does not. Along with higher visibility and an SEO boost, Slideshare, additionally, offers a creative outlet for your content. Utilize images and take a minimalistic approach so your content is consumable.
Linkedin’s triple focus:
- Know your platform
- Different triggers
- Audience and content