Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more and more of a key […]
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media come from LinkedIn, so it’s […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the organic reach of our social […]
Webinar: How to Use LinkedIn Ads to Reach Your Target Market
This webinar was presented live on Tuesday, May 1, 2018. Click below to watch on demand. LinkedIn offers many powerful marketing solutions that allow you to reach your B2B target audience effectively. With the help of LinkedIn Ads, you’ll be able to drive leads, build brand awareness, grow your company’s following, and nurture key […]
#SMMW15: SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry
LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting business results from LinkedIn, SlideShare […]
#WLW14 Webinar: Secrets to Success on Social Media in 2014
#WLW14: Secrets to Success on Social Media in 2014 I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways that I think are the […]
Three Simple Things You Should Be Doing On LinkedIn
In 2003, LinkedIn began as a professional business social network and as of November 1, 2012, has over 187 million members. Yet many people are are oblivious how to use LinkedIn. Most people understand how to make a profile, fill in your work-related skills and previous work information, but once that is up, I see […]
Content Marketing World 2012
Content Marketing World was my first conference I ever attended. For my first conference I’d say it was a success – I got a high-five from Rick Springfield, I sat front row while Jack Hanna brought his animals out and gave one of the best speeches I’ve ever heard and most importantly, attended great sessions […]
