Why ChatGPT Won’t Replace B2B Marketers
The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
What is LinkedIn’s Social Selling Index and Why is it Important?
As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
Ways to Effectively Cover B2B Events Through Social Media
B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
How to Grow Your Business with LinkedIn Pages
Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more […]
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]
Webinar: How to Use LinkedIn Ads to Reach Your Target Market
This webinar was presented live on Tuesday, May 1, 2018. Click below to watch on demand. LinkedIn offers many powerful marketing solutions that allow you to reach your B2B target audience effectively. With the help of LinkedIn Ads, you’ll be able to drive leads, build brand awareness, grow your […]
#SMMW15: SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry
LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting […]
#WLW14 Webinar: Secrets to Success on Social Media in 2014
#WLW14: Secrets to Success on Social Media in 2014 I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways […]
Three Simple Things You Should Be Doing On LinkedIn
In 2003, LinkedIn began as a professional business social network and as of November 1, 2012, has over 187 million members. Yet many people are are oblivious how to use LinkedIn. Most people understand how to make a profile, fill in your work-related skills and previous work information, but once […]
Content Marketing World 2012
Content Marketing World was my first conference I ever attended. For my first conference I’d say it was a success – I got a high-five from Rick Springfield, I sat front row while Jack Hanna brought his animals out and gave one of the best speeches I’ve ever heard and […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]
Expanded Relationship with LinkedIn®
Nice feature we just added to the Design World site- the ‘Company Insider’ widget, and also exploring more integration with an exclusive API agreement with LinkedIn – pr here: SANTA BARBARA, Calif – WTWH Media, LLC today announced that is has expanded its API relationship with social networking site LinkedIn®. […]
LinkedIn : Social Partnerships
A while back, we launched a LinkedIn Group as an informal networking group for design engineers and others. We did limit marketers and head hunters, as we wanted to foster a core community of engineers. The results since launch have been amazing really, and it proves the point that we’re […]