5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them
Marketing to engineers isn’t like marketing to other professionals. They’re analytical, detail-oriented, and driven by logic rather than emotion. If your campaigns aren’t connecting with this audience, you might be making one of these common marketing mistakes. Here’s how to avoid them and build campaigns that engineers can’t ignore. 1. […]
Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team
It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]