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  • Clara Reporting
  • June 17, 2025
  • McKenzie Burns
  • 0 Comments
  • 241 Views
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Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out

Summer brings longer days, slower inboxes, and—for marketers—a unique opportunity to reset and re-energize your campaigns. But let’s be honest: when half the team is on vacation, launching a major initiative can feel like lighting a bonfire with a matchstick and a prayer. Good news? You can run high-impact summer […]
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  • May 20, 2025
  • McKenzie Burns
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  • 763 Views
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Marketing Momentum: How to Stay Ahead Before the Summer Slowdown

Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused. That’s why May is the perfect month to get ahead of the summer slowdown. With a little […]
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  • December 13, 2024
  • McKenzie Burns
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  • 1203 Views
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5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them

Marketing to engineers isn’t like marketing to other professionals. They’re analytical, detail-oriented, and driven by logic rather than emotion. If your campaigns aren’t connecting with this audience, you might be making one of these common marketing mistakes. Here’s how to avoid them and build campaigns that engineers can’t ignore. 1. […]
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  • October 23, 2024
  • McKenzie Burns
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  • 1853 Views
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Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team

It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]
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