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Data

Using Google Analytics Data to Shape Content Creation Efforts

October 4, 2017 By Lexi Korsok Leave a Comment

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you can do with it. So, […]

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Filed Under: Content Marketing, Featured, Google Analytics Tagged With: content, Data, Google analytics

MozCon 2017: Analytics to Drive Optimization & Personalization

August 8, 2017 By Lexi Korsok Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do SEO without analytics. She presented […]

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Filed Under: SEO, Uncategorized Tagged With: CRO, Data, SEO, UX

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