The Power of Personal Branding in Enhancing Company Brands
In today’s interconnected world, the lines between personal and corporate branding are becoming increasingly blurred. Consumers are seeking authentic connections and transparency more and more. This means the personal brands of company leaders and employees has begun to play an increasing role in public perception of the company brand. Personal […]
3 Lessons I Took From Sprout Sessions Digital 2020
Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to […]
5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]