Building Trust and Connection: Humanizing Your B2B Brand with Digital Marketing
Did you know that B2B decision-makers are 70% more likely to buy from a company they feel a connection with? When it comes to creating authentic connections and building brand voice, B2B companies have a unique challenge compared to B2C companies. Let’s face it, whitepapers and product features and […]
The Impact of Influencer Marketing in the World of B2B
For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) […]
Effective B2B Social Media Listening
Social media marketing is more than just delivering engaging content to your audience, it’s also about making connections and building a community around your brand. Through social media, you have the opportunity to engage with potential clients, address their needs, and convert interactions into valuable leads. An effective strategy for […]
Why ChatGPT Won’t Replace B2B Marketers
The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
Make Yourself Noticeable in a World of Marketing Clutter
With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
Ways to Effectively Cover B2B Events Through Social Media
B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and […]
How to Position Your Brand with the Millennial B2B Buyer
Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event […]
B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why. I’m […]