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  • June 27, 2022
  • Olivia Boris
  • 0 Comments
  • 243 Views
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How Multimedia Pieces Can Take Your Online Content Up a Notch

As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
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  • June 23, 2022
  • Jill Bresnahan
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  • 222 Views
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Ways to Effectively Cover B2B Events Through Social Media

B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
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  • November 8, 2019
  • Taylor Meade
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  • 191 Views
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Turning Conversations into Content

It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy?  Enter: conversational marketing Customers want to be heard and […]
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  • May 15, 2017
  • Taylor Meade
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  • 722 Views
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How to Position Your Brand with the Millennial B2B Buyer

Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event […]
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  • July 3, 2014
  • Carli Evilsizer
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  • 214 Views
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B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong

Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why. I’m […]
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