Maximize Your Demo Day Impact: Five Key Strategies

Our popular Demo Day series, spanning all our core verticals, connects businesses with engaged audiences through dynamic 30-minute webinars. Brands gain valuable exposure while our audience discovers new solutions. We handle the marketing—registration pages, LinkedIn promotion, and targeted email campaigns—allowing you to focus on showcasing your product or service.

This year, we’re doubling the opportunity, offering two Demo Day sessions per vertical (Behavioral Health Business, Home Health Care News, Hospice News, Senior Housing News, and Skilled Nursing News), one in May and another in August.

To help you, as a potential sponsor, make the most of your Demo Day experience, here are five proven tips:

• Early Material Submission is Key: We begin promoting Demo Day sessions up to 45 days in advance. Submitting your branding and promotional copy promptly ensures maximum exposure. The sooner we have your materials, the sooner we can start driving registrations.
• Promote on Your Social Media Channels: It may sound obvious but your organization needs to also promote your participation. We can provide you with links with UTMs to help track attribution. This is a promotional product, why not share it with your audience?
• Connect with Interested Parties Sooner: When we provide you information on an interested party, act on it immediately. If there is a 2-3 weeks between the time that interest is registered and the date of the demo, schedules on the registrants calendar will change. Show a sense of urgency and connect immediately.
• Highlight Key Learning Points: Successful demos clearly communicate what attendees will gain. In your landing page and email copy, outline three specific takeaways, giving your audience a compelling reason to attend. Briefly introduce your company to establish context.
• Foster Interactive Engagement: Allocate 5-10 minutes for audience Q&A during your session. Demo Day thrives on interaction, not presentations. Encourage dialogue to deepen audience engagement and build lasting connections with your brand.

By implementing these strategies, you can significantly enhance your Demo Day experience and achieve your desired outcomes.

Sponsorship deadline for Demo Day is 30 days prior to each vertical’s dedicated Demo Day. Interested in sponsoring? Click on the specific vertical’s Demo Day sponsorship link, and a rep will be in touch with you shortly:

• Behavioral Health Business (Event dates: May 15, August 14)
• Home Health Care News (Event dates: May 16, August 15)
• Hospice News (Event dates: May 16, August 15)
• Senior Housing News (Event dates: May 9, August 8)
• Skilled Nursing News (Event dates: May 8, August 7)