A while back, we launched a LinkedIn Group as an informal networking group for design engineers and others. We did limit marketers and head hunters, as we wanted to foster a core community of engineers. The results since launch have been amazing really, and it proves the point that we’re already in a ‘networking’ or ‘connection’ phase in the online world where people want to belong, contribute and control content, especially among peers.
I’m even more pleased as Folio just published a great story on LinkedIn and included us. http://www.foliomag.com/2008/turning-social-partnerships-profit
Although the article title implies monetization , we did not launch the Group for profit, and we’re now well above our 1K goal within just about a month. And importantly for us – as Scott is quoted “…we’re looking at setting up an editorial advisory board and this is an editorial advisory board on steroids. We can go in and get instant feedback…”
Look for more from us on the LinkedIn front real soon, and if inclined, join our Group and start networking.